If your website is your online home, then its purpose is to give potential buyers a trustworthy place to stop along their new home journey and provide them with exactly what they’re looking for. Oftentimes, buyers know what city they want to live in, so what they’re looking for is the right community in that […]
Big changes are underway in the wonderful world of digital marketing, and of course, the social team is on top of them! It’s a war of the tech giants (Apple vs. Facebook), and though the outcome is not clear yet, here’s what we know so far about the iOS14 update. What is the iOS14 Update? […]
Moving to a new home is typically an exciting experience — but for active adult buyers, choosing to right-size can be one of the most emotional decisions they’ve ever had to make. These buyers have most likely spent the entirety of their adult lives filling a few homes (or even just one) with memories and […]
The events of the past year have certainly inspired current and potential homeowners to reevaluate their living situations and priorities. And although the start of 2021 doesn’t necessarily “look” different than 2020 did, a new year always presents the possibility of a “fresh start” — which is why right now is the perfect time to […]
With a new year in sight, it’s time to think about your upcoming marketing budget, which supports strategic efforts from your website to social media to search engine marketing and everything in between. Apart from allocating a percentage of your top-line revenue to your marketing budget, the question today is what content to emphasize, particularly […]
Think about an instance where you looked at a visually appealing ad, email, flyer, etc. and immediately thought to yourself: this brand has something valuable to offer. Like strong copy, exceptional graphic design doesn’t just tap into the psyche to create interest, it expresses a unique voice and personality, and highlights a singular promise. When […]
No matter what, home should be the most reliable place in a person’s life, where comfort and security are guaranteed. While you’ve always understood the value of a brand new, energy-efficient living space, buyers are now recognizing the full extent of that value as well. Your new homes, built to today’s standards (or maybe even […]
As a builder, you know the ins and outs of your trade like the back of your hand. To you, new homes are second nature. But it’s understandable that many Realtors might not be as well-versed in new as you are. Sometimes, it’s easier for Realtors to work exclusively with what they know well: resale […]
When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]
You know how the saying goes: “You’re only as good as your team.” As a builder, your team is the driving force behind the life-changing work that you do. So when you’re looking for new talent, you want to make sure you’re getting your job postings in front of the right people. Where are those […]
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