Category: Tips & Trends

The Power of Testimonials and User-Generated Content in Advertising

In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising. In fact, there’s nothing quite as compelling as authentic testimonials and UGC when it comes to showing who you really are. Leveraging UGC-like ads is a key strategy for brands looking to increase engagement and conversions. Discover the […]

5 Content Marketing Predictions for 2024

Content marketing continues to evolve at a rapid pace and we know that staying ahead and keeping up with the trends is essential in the digital marketing world. Let’s dive into five predictions for the year ahead. 1. Increasing Importance of Video Content Video content has been on the rise for several years, but its […]

Going Cookie-less

So, what is “Cookie-less” all about? On Google Chrome browsers, cookies are still active, but third-party cookies will be gone by the fourth quarter of 2024. This change is driven by growing concerns about privacy and how companies handle their data. Other web browsers like Firefox and Safari have already blocked third-party cookies by default, […]

Mastering the Lens: A Guide to Homebuilding Photography and Videography

The homebuilding industry is highly competitive, so you need to make sure you are staying ahead of the game when it comes to your photography and videography. Effectively showcasing your craftsmanship, design, and unique features sets you apart from the rest. High-quality photography and videography can make all the difference in helping you attract potential […]

5 Ways for Homebuilders to Take Control Right Now

Take Control Blog Header

How has your team adjusted to the new normal of today’s market?   For the past two plus years, we’ve been riding a bit of an artificial, unpredictable roller coaster. As we are seeing fewer (yet high quality!) leads these days, it is imperative to take a deep dive into the ‘life’ of a prospect, […]

The Essential Home Builder Marketing Checklist

When it comes to marketing, there are key things that all builders should be doing or asking themselves. Now, in an ever-changing market, is a great time to revisit these questions. SEM Are you running targeted ad campaigns with relevant keywords? Are you running display and retargeting ads to hit new and returning visitors? Are […]

2022 Q1 Digital Trends for Home Builders

Paid Search Both cost-per-clicks (CPCs) and cost-per-thousand impressions (CPMs) have dropped since the last quarter. This appears to be a result of more volume, which would correlate to more traffic. These cycles look similar to last year, though, with big increases in January, and dips throughout February and March, respectively. Unless there is inventory-specific traffic, […]

7 Ideas for Effective Home Buyer Communication

Building Trust Through Communication

Oftentimes, the difference between confusion and clarity is one person, taking one moment, to offer a simple explanation. In Zillow’s New Construction Consumer Housing Trends Report 2020, we learned that 35% of new construction buyers were uncertain about the process to buy or build a new home. More than a third of home buyers also […]

Why You Should Take a Look at Lookalike Audiences

Let’s say you sell a home to your ideal customer. They are blown away by your service, quality of product, and spot-on communication. You’ve just gained a raving fan. Now if only you could find 100 more customers just like them, who are roughly the same age, have the same interests, and live in or […]

7 Ways to Keep VIP Prospects Engaged

Keep Prospects Engaged

How to Stay Top of Mind for Coming-Soon Communities As more home builders get back on track with production and prepare to release new communities, phases, and homesites, it’s important to make sure online home sales counselors (OSCs) are communicating the right messages to the people who have signed up to receive information about — […]