Category: Tips & Trends

2022 Q1 Digital Trends for Home Builders

Paid Search Both cost-per-clicks (CPCs) and cost-per-thousand impressions (CPMs) have dropped since the last quarter. This appears to be a result of more volume, which would correlate to more traffic. These cycles look similar to last year, though, with big increases in January, and dips throughout February and March, respectively. Unless there is inventory-specific traffic, […]

7 Ideas for Effective Home Buyer Communication

Building Trust Through Communication

Oftentimes, the difference between confusion and clarity is one person, taking one moment, to offer a simple explanation. In Zillow’s New Construction Consumer Housing Trends Report 2020, we learned that 35% of new construction buyers were uncertain about the process to buy or build a new home. More than a third of home buyers also […]

Why You Should Take a Look at Lookalike Audiences

Let’s say you sell a home to your ideal customer. They are blown away by your service, quality of product, and spot-on communication. You’ve just gained a raving fan. Now if only you could find 100 more customers just like them, who are roughly the same age, have the same interests, and live in or […]

7 Ways to Keep VIP Prospects Engaged

Keep Prospects Engaged

How to Stay Top of Mind for Coming-Soon Communities As more home builders get back on track with production and prepare to release new communities, phases, and homesites, it’s important to make sure online home sales counselors (OSCs) are communicating the right messages to the people who have signed up to receive information about — […]

Home Builder Digital Marketing Updates for Q2 | 2021

Digital Trends Report

As builders sold out of existing inventory, managed wait lists, and worked to get costs under control, Q2 also brought major changes to the advertising and SEO landscapes. Group Two is constantly monitoring these changes and how they impact our builder partners’ accounts, as well as developing and implementing solutions to stay one step ahead. […]

The House That She Built Inspires Diversity and Inclusion

The House that She Built

Unique Home Built by Skilled Tradeswomen From Around the Country  Inspires New Children’s Book  Proceeds of book to support skilled workforce development and diversity and inclusion in the construction industry.  Two stories, 4 bedrooms, 3.5 bathrooms, and 3,200 square feet of gorgeous, thoughtfully designed living space — every inch of The House That She Built […]

5 Things to Ask Online Leads

Nearly 100% of  homebuyers start their searches online. More leads than ever are coming through websites, social ads, and listing directories. With so many leads, how are Online Sales Counselors (OSCs) supposed to filter through them and focus on the hottest ones while still nurturing all the others? The answer is to take the time […]

S2 EP 14 | The House That SHE Built

The House That SHE Built children's book

Show Notes: Focus Discussion of the Week: The House That SHE Built is a brand new children’s book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect […]

S2 EP 13 | Parade of Homes Pivot with Jon Melchi

Building Perspective with guest Jon Melchi

Show Notes: Focus Discussion of the Week: What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital […]