Category: Tips & Trends

How has your team adjusted to the new normal of today’s market?   For the past two plus years, we’ve been riding a bit of an artificial, unpredictable roller coaster. As we are seeing fewer (yet high quality!) leads these days, it is imperative to take a deep dive into the ‘life’ of a prospect, […]

When it comes to marketing, there are key things that all builders should be doing or asking themselves. Now, in an ever-changing market, is a great time to revisit these questions. SEM Are you running targeted ad campaigns with relevant keywords? Are you running display and retargeting ads to hit new and returning visitors? Are […]

Paid Search Both cost-per-clicks (CPCs) and cost-per-thousand impressions (CPMs) have dropped since the last quarter. This appears to be a result of more volume, which would correlate to more traffic. These cycles look similar to last year, though, with big increases in January, and dips throughout February and March, respectively. Unless there is inventory-specific traffic, […]

Oftentimes, the difference between confusion and clarity is one person, taking one moment, to offer a simple explanation. In Zillow’s New Construction Consumer Housing Trends Report 2020, we learned that 35% of new construction buyers were uncertain about the process to buy or build a new home. More than a third of home buyers also […]

Let’s say you sell a home to your ideal customer. They are blown away by your service, quality of product, and spot-on communication. You’ve just gained a raving fan. Now if only you could find 100 more customers just like them, who are roughly the same age, have the same interests, and live in or […]