When it comes to marketing, there are key things that all builders should be doing or asking themselves. Now, in an ever-changing market, is a great time to revisit these questions.
- Are you running targeted ad campaigns with relevant keywords?
- Are you running display and retargeting ads to hit new and returning visitors?
- Are your click-through rates below or above the industry average? Do you know what that is?
- Are you performing SEO on a monthly basis on your current website?
- Are you regularly producing optimized content with best SEO practices in mind?
- Does your content include internal and external links?
- Are you running Facebook ads in addition to posting organically on social platforms?
- Do you have a TikTok account (it’s useful, even if you may not think so!)
- Are you following a content calendar or posting without a plan?
- When was your website last updated?
- Is your website responsive/mobile friendly? How is the speed?
- Does your website have multiple conversion points?
If you asked yourself these questions and don’t know the answers – or want to discuss them further – we would love to talk! We have the knowledge, and if you’re not already implementing these key digital marketing strategies, we can help you get there.