Category: Tips & Trends

We Can’t Wait to See You at IBS 2020!

group two 2020 ibs photo

There’s so much to be excited for in 2020, and we can’t wait to kick off the new year with the International Builders’ Show in Las Vegas! Are you ready to “Level Up” your marketing to increase sales? g2 is excited to work with you to reach (and exceed) your unique marketing goals for the […]

Builder Success Story: March Madness Grand Opening Event

Recently, Group Two helped one of our clients, Elite Homes, with a Grand Opening event. We recommended tying the event into a timely topic that is trending throughout the media world and that people could relate to right now.  (Not only can this can make the event more enticing, but it is also better for impressions and interactions on social […]

Builder Success Story: 55+ Community Sales Center Grand Opening

Recently, Group Two worked with Cornerstone Homes to launch the Grand Opening of the sales center for their newest community, The Villas at Ashlake. The challenge…this new Sales Center is in a strip mall about a mile down the road from the site where the community is being built in Chesterfield, VA. So, in addition […]

Builder Story: FALL in Love with Sunrise Homes Campaign

Every builder has hopes of generating high-quality leads when they deploy an advertising campaign. It’s important to have specific goals in mind and reach your audience on the appropriate platforms with the right language. Group Two works with builders to determine the most effective collaboration of media and messaging to connect with buyers on a personal […]