A wise person who worked in social media once said: “The strength of your social media is determined by the strength of your content.” Never has this statement been more true than right now. Some people have even thought that posting organically was a long lost art and maybe even not worthwhile, but we are […]
Transcript [00:00:00] Greg: The bigger issue I really see right now is. Understanding that things are going to change forever because of this, and therefore, what do you need to be doing to position yourself going forward that you haven’t done in the past? What can you learn right now? Because you’ve had your , […]
Current cultural shifts will affect your processes for the time being, but you can rest assured that one thing’s constant — Group Two is on top of everything you need to know to optimize your advertising strategy and amplify results. We’ve compiled recent data regarding the social media and digital tactics we’ve used for our […]
Now more than ever, it’s crucial for you and your team to stay connected to your prospects, and prove that you’re willing to go the extra mile to help them navigate their home search in these unprecedented times. We wanted to dive further into this facet of customer care and service, so we went undercover […]
With the continuing development of the COVID-19 pandemic, Google My Business has taken action to ensure the continued accuracy of all listings on its platform for both users and businesses. On average, a Google My Business listing is viewed over 1,000 times per month. Google has released updated guidelines, added a new post type, and […]
We wanted to provide a quick list of the different tools you’ll want to consider when offering virtual appointments to your customers. The thing to keep in mind is that there can always be a learning curve for your team — and especially your customers. As more people are quickly becoming familiar with these remote […]
Transcript [00:01:00] Matt: Hi and welcome to Building Perspective with Matt Riley and Mollie Elkman. Mollie: We’re here to bring value to you and your team by exploring all things sales and marketing related, Matt: all from different perspectives. Today, our focus discussion of the week is. Back to the basics, how to overcome objections […]
If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one. From […]
It’s been an incredible yet always changing year in our world of homebuilder marketing here at group two, and as we look ahead to 2020, we want to share our most important digital and social media data insights with you. As we aggregate all the homebuilder data we see every day, we thought we would […]
Transcript [00:00:00] Jake: With millennials that you need to communicate with this group. You know, this is a group that is used to being involved in a lot of processes and every step within that process. So this is a group that, right. They text, they, you know, they’re, they’re on their phones constantly. I […]
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