Hi, builders! Welcome to our discussion on all things search engine optimization. You already know that a strong SEO strategy increases your website’s visibility (and subsequently impacts sales) — so are you up to date on the latest know-how? If not, you’re in the right place! Our experts broke down today’s top SEO tactics: What […]
In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide! To maximize search […]
What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]
With the continuing development of the COVID-19 pandemic, Google My Business has taken action to ensure the continued accuracy of all listings on its platform for both users and businesses. On average, a Google My Business listing is viewed over 1,000 times per month. Google has released updated guidelines, added a new post type, and […]
Back in 2017, Google introduced a unique option for advertisers to target users based on recent or upcoming life events, including college graduation, marriage, and moving. Recently, Google added even more life events that advertisers can target online, and expanded this option to the Google Display Network (banner ads). The Google Display Network allows […]
If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one. From […]
It’s been an incredible yet always changing year in our world of homebuilder marketing here at group two, and as we look ahead to 2020, we want to share our most important digital and social media data insights with you. As we aggregate all the homebuilder data we see every day, we thought we would […]
When you hear or see “ADA Compliance,” you might think of safety products like ramps instead of stairs going up to a building or wider doorways and lower sinks for people in wheelchairs. But did you know that ADA Compliance, as opposed to ADA Standards, applies to websites? As a builder (with an important website!) […]
Grab your glass of Chardonnay, kick off your work shoes, and gather ‘round — we’re diving into the juicy topic that’s been at the forefront of your mind for countless years: blogs. Oh yes, one word, so many hot takes. Whether filled with witticisms, puns, and awful yet endearing alliterations, or profound diction that could […]
Think of the times you’ve received a gift, both from someone that didn’t know you and from someone that did. Of course, any gift is appreciated, but one that’s hand-picked by someone that knows you feels special. A gift that you actually want isn’t just useful; it’s personal and thoughtful. Now think of your […]