When you hear or see “ADA Compliance,” you might think of safety products like ramps instead of stairs going up to a building or wider doorways and lower sinks for people in wheelchairs. But did you know that ADA Compliance, as opposed to ADA Standards, applies to websites? As a builder (with an important website!) […]
Grab your glass of Chardonnay, kick off your work shoes, and gather ‘round — we’re diving into the juicy topic that’s been at the forefront of your mind for countless years: blogs. Oh yes, one word, so many hot takes. Whether filled with witticisms, puns, and awful yet endearing alliterations, or profound diction that could […]
Think of the times you’ve received a gift, both from someone that didn’t know you and from someone that did. Of course, any gift is appreciated, but one that’s hand-picked by someone that knows you feels special. A gift that you actually want isn’t just useful; it’s personal and thoughtful. Now think of your […]
When you search for a video on YouTube, do you ever wonder how the top results get there? It isn’t always because they’re the best videos, and it most certainly isn’t by accident. From the video title to a custom thumbnail, the videos that have the most visibility are also the videos that are strategically […]
When a potential homebuyer walks into a model home, they become a “serious buyer” — as a builder, how can you connect with this high-value audience at the right moment? The answer is geofencing, a powerful digital tool that allows you to target serious buyers with digital ads as a way to increase foot traffic. […]
One of 2019’s hottest digital marketing buzzwords is machine learning. While there are many complex applications, the basic concept is simple: allowing technology to learn from experience. What is Machine Learning? Machine learning is already much more a part of your everyday life than you likely realize. For example, Apple’s Siri and other personal […]
Search engines are always evolving, and that evolution is only going to continue into the new year. When it comes to implementing strategic SEO, it’s always better to be ahead of the curve than playing catch up. For 2019, here are five home builder SEO trends to focus on to ensure those rankings stay high! […]
By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]
Google My Business (GMB) listings appear right when buyers are searching for your homes on Google Search and Maps. Therefore, it is very important to claim, update and optimize your listing, so that you’ll be as visible as possible to potential buyers, increasing your chances of driving them to your locations. Google My Business serves […]
Understanding Google Analytics data doesn’t require an advanced degree, but for some, it can sure feel that way. While there is an abundance of useful metrics and insights, it can be overwhelming if you don’t know what you should be looking for, thus making it harder to discover actionable insights. It’s easy to get caught […]