Category: SEO + SEM

4 Reasons Builders Shouldn’t Cut Digital Spend When Sales Slow

In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]

Getting Started with SEO: The Fundamentals

In 1996 the Nissin company rented advertising space at One Times Square in New York City. The billboard ad was an oversized Cup Noodles, their premiere product. The billboard would include the same brand design that appears on the much smaller, actual-sized product found in supermarkets, but it would also feature real steam coming out […]

SEO Basics for Home Builders

One of the foundational elements of any digital marketing plan is a sound Search Engine Optimization (SEO) strategy. The practice of SEO focuses on ensuring that your website appears high in organic search results for the relevant search queries. For example, when someone types into Google, “home builder in [market],” SEO is what enables your […]

What is First-Party Data and How Do You Use It?

With the updates to privacy policies and data collection on the largest tech platforms (Apple, Facebook, Google), third-party data — information collected by a third party then shared with advertisers — is becoming increasingly harder to come by, and will eventually go away. First-party data, on the other hand, is information that the advertiser collects […]

S2 EP 2 | Selling and Traffic: What’s the Pulse?

Season 2 Episode 2 Art

Show Notes: Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel – the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, […]

Google My Business Tips for Home Builders

Google My Business (GMB) listings appear when buyers search for your homes on Google Search and Maps. Map results are especially important when it comes to local search queries, or when buyers search for nearby locations in their navigation applications.  Therefore, it’s very important to claim, update, and optimize your listing, so that you’ll be […]

Home Builder SEO Trends for 2021

In the ever-changing world of search engine optimization (SEO), it’s important to stay on top of the latest algorithm updates and search trends if you want to keep your website climbing to the top of organic rankings. As the new year approaches, take a look at where search engine trends are heading, so you can […]

The Numbers Tell a Story: Social Media and Search Engine Marketing (SEM)

At Group Two, your dedicated social and SEM teams are always on the ball, no matter what’s thrown at us — which means your social media and search engine marketing (SEM) strategies are in the best hands. Take a look at how the events of 2020 have altered key trends, and most importantly, how we’ve […]

Google Analytics 4 Updates

With growing concerns regarding cookie based targeting and consumer policy, a recent Google Analytics update intends to be a long-term solution for data analytics. Without cookie-based tracking, we would experience gaps in website data and the inability to track website engagement for individual users. Google Analytics 4 – the latest version –  is focused on […]