Category: SEO + SEM

Google My Business Tips for Home Builders

Google My Business (GMB) listings appear when buyers search for your homes on Google Search and Maps. Map results are especially important when it comes to local search queries, or when buyers search for nearby locations in their navigation applications.  Therefore, it’s very important to claim, update, and optimize your listing, so that you’ll be […]

Home Builder SEO Trends for 2021

In the ever-changing world of search engine optimization (SEO), it’s important to stay on top of the latest algorithm updates and search trends if you want to keep your website climbing to the top of organic rankings. As the new year approaches, take a look at where search engine trends are heading, so you can […]

Google Analytics 4 Updates

With growing concerns regarding cookie based targeting and consumer policy, a recent Google Analytics update intends to be a long-term solution for data analytics. Without cookie-based tracking, we would experience gaps in website data and the inability to track website engagement for individual users. Google Analytics 4 – the latest version –  is focused on […]

How to Optimize Blog Content for SEO

In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide!  To maximize search […]

Google Ads’ New Housing Restrictions Explained

What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]

Google My Business – COVID 19 Updates for Home Builders

person typing on laptop

With the continuing development of the COVID-19 pandemic, Google My Business has taken action to ensure the continued accuracy of all listings on its platform for both users and businesses. On average, a Google My Business listing is viewed over 1,000 times per month. Google has released updated guidelines, added a new post type, and […]

Life Events for Google Display

google-life-events

Back in 2017, Google introduced a unique option for advertisers to target users based on recent or upcoming life events, including college graduation, marriage, and moving. Recently, Google added even more life events that advertisers can target online, and expanded this option to the Google Display Network (banner ads).   The Google Display Network allows […]

Decade in Review

Mobile app development team

If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one.  From […]