You already know your marketing strategy is made up of many moving parts — but how well do you know the “vocab words” behind it all? (Don’t worry, there’s no pop quiz waiting for you… didn’t you hate that?) All facets of your social, SEM, and SEO strategies come together to help you reach your […]
Home and community are more important now than ever before. But how do you go about communicating with buyers in the current climate? There are plenty of them still shopping for a home, and right now, you have their attention. First, tell them how your process has adapted.This isn’t just helpful information for your buyers, […]
What do we as leaders need to stay focused on right now? Read our top five thoughts! 1. Perspective: This is NOT 2008-2009. This is a period of time that we will power through. We know there is a light at the end of the tunnel, we just aren’t sure how long it’s going to […]
We wanted to provide a quick list of the different tools you’ll want to consider when offering virtual appointments to your customers. The thing to keep in mind is that there can always be a learning curve for your team — and especially your customers. As more people are quickly becoming familiar with these remote […]
Yes, we said it. Stick with us for a few minutes and we’ll show you why this isn’t one of the craziest things you’ve ever heard. Over the course of the past couple of years, we’ve seen traditional “walk-in traffic” decrease by about 10% per year. However, we’ve also seen digital traffic increase 20%-30%+. So […]
No, GMS isn’t an acronym for a bodily issue like IBD (irritable bowel disease) — it stands for good market syndrome. While most symptoms of GMS are acute and easy to miss, if not properly identified, they can cause serious problems down the line. Some of those symptoms include, but are not limited to: “My […]
When it comes to the International Builders’ Show, “what happens in Vegas” most definitely doesn’t stay there… Our team’s goal going into this event is to provide valuable tools and insight into most effective marketing practices for homebuilders — and we hope you leave with exciting new strategies for the year to come! IBS Recap […]
If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one. From […]
It’s been an incredible yet always changing year in our world of homebuilder marketing here at group two, and as we look ahead to 2020, we want to share our most important digital and social media data insights with you. As we aggregate all the homebuilder data we see every day, we thought we would […]
Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]