With a quickly approaching transition date on July 1, 2023, Google will be sunsetting Universal Analytics (UA) in place of its new property, Google Analytics 4 (GA4). While there are likely many questions about what this change brings, the transition will introduce a wealth of opportunities to gain a deeper understanding of how customers interact […]
As marketing professionals in the building industry, we see the full gamut of photos from blurry and unprofessional, to professionally designed and staged. And we believe that every builder can benefit from incorporating virtual staging into their content strategy. Doing so can help attract both new and old buyers. All home buyers search online during […]
Building a new community is exciting for any builder, but visualizing a new product and community from the ground up (literally) and introducing it to your market? Now that’s exhilarating. There is a lot of strategic and creative thought that goes into starting a brand new community, and this is what G2 does best. Branding […]
The housing market continues to ebb and flow, but we’ve seen a time in most markets where each builder finds themselves in a similar situation. With sitting inventory, under-appraising homes, a rise in cancellations, and a force of hand to offer incentives left and right. It’s exhausting as a builder. As a buyer, it can […]
Everyone’s heard it: Words matter. But unless you spend your days obsessing over nouns, verbs, and adjectives, (Hi! 👋), you may not have thought about why word choices truly matter. As a copywriter, I have to convey specific messaging in an allotted format. For example, an email announcing a new phase of construction, and compelling […]
In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]
Show Notes: Focus discussion of the week: Make it easy for buyers to say “yes!” by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder. Transcript
By Nikki Brown In today’s market, we are seeing buyers cycle through longer conversion timelines compared to 2020-21 due to circumstances like the unpredictability of interest rates. Buyers are hesitant and they’re spending more time online browsing before they pick up the phone, fill out a contact form, or finally convert to an appointment. They […]
2023 Homebuilder Sales and Marketing Tools & Technology Planning for Success In a Changing Market Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of […]
This article is from ProBuilder Magazine’s September/October publication and was written by our Director of Brand Experience, Melissa Galland. During the 2nd quarter of 2022, the share of prospective homebuyers actively engaged in the purchasing process rose, leaving our builders to lean on incentives and strategies that worked in the past. However, due to a […]
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