Category: Marketing Insight

Why Your Upcoming Events Should Be Flexible

As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]

How to Optimize Blog Content for SEO

In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide!  To maximize search […]

The Value of Instagram Story Ads

The colorful rings atop your newsfeed. The anticipation of what’s to come. The tap. The viewing experience.  If you’re a socially connected member of the 21st century, you know the distinct satisfaction you get from Instagram stories. They’ve become such a monumental part of the photo-sharing app (in fact, 400 million users watch stories daily), […]

Google Ads’ New Housing Restrictions Explained

What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect by the end of 2020, and will significantly affect targeting options available to […]

Get to Know These Digital Marketing Terms

You already know your marketing strategy is made up of many moving parts — but how well do you know the “vocab words” behind it all? (Don’t worry, there’s no pop quiz waiting for you… didn’t you hate that?) All facets of your social, SEM, and SEO strategies come together to help you reach your […]

What should you be saying to your buyers right now?

Home and community are more important now than ever before. But how do you go about communicating with buyers in the current climate? There are plenty of them still shopping for a home, and right now, you have their attention. First, tell them how your process has adapted.This isn’t just helpful information for your buyers, […]

What Leaders Should Stay Focused On Today

leaders climbing to the top

What do we as leaders need to stay focused on right now? Read our top five thoughts! 1. Perspective: This is NOT 2008-2009. This is a period of time that we will power through. We know there is a light at the end of the tunnel, we just aren’t sure how long it’s going to […]

Top Virtual Tour Tools

person using virtual tours to connect

We wanted to provide a quick list of the different tools you’ll want to consider when offering virtual appointments to your customers. The thing to keep in mind is that there can always be a learning curve for your team — and especially your customers. As more people are quickly becoming familiar with these remote […]

Walk-In Traffic is Down… And You Should Be Happy

Modern multicultural society concept with crowd of people

Yes, we said it. Stick with us for a few minutes and we’ll show you why this isn’t one of the craziest things you’ve ever heard. Over the course of the past couple of years, we’ve seen traditional “walk-in traffic” decrease by about 10% per year. However, we’ve also seen digital traffic increase 20%-30%+. So […]