Show Notes: Focus Discussion of the Week: We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more. […]
As builders sold out of existing inventory, managed wait lists, and worked to get costs under control, Q2 also brought major changes to the advertising and SEO landscapes. Group Two is constantly monitoring these changes and how they impact our builder partners’ accounts, as well as developing and implementing solutions to stay one step ahead. […]
Redesigning a website is a big undertaking, but it’s absolutely critical for home builders to stay up to date on UX design trends, user preferences, and performance standards in order for their websites to do their #1 job — convert visitors to leads. Our recommendation is to refresh your site continuously based on performance and […]
7 Seconds to Make a Great First Impression Yep, you read that right. It takes a website visitor just seven seconds to make a decision about whether or not they want to stay on your site. To put this into perspective, it takes about 27 seconds to make a good first impression in real life. […]
In 2020, millennials — that fascinating bunch born between 1981 and 1996 — made up the largest share of new home buyers at 39 percent. As they settle into careers, advance professionally, and require new or different space in their personal lives, that number is only expected to grow. Thanks to the boom in technological […]
As marketers, by now we know the power of video. In fact, according to Biteable, 61 percent of markers see video as “very important or extremely important,” yet 66 percent of marketers don’t make them because they think it’s too time-consuming. We’ve got you. This article will help you make impactful, short-form videos that are […]
Show Notes: Focus Discussion of the Week: What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed. Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding […]
Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]
Show Notes: Focus Discussion of the Week: 35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers […]
Show Notes: Focus Discussion of the Week: This Market Sucks! Yes, we’re in the highest demand market we’ve seen in quite some time, but that comes with some challenges – costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape […]
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