Category: Marketing Insight

Google My Business Tips for Home Builders

Google My Business (GMB) listings appear when buyers search for your homes on Google Search and Maps. Map results are especially important when it comes to local search queries, or when buyers search for nearby locations in their navigation applications.  Therefore, it’s very important to claim, update, and optimize your listing, so that you’ll be […]

Marketing to Move-Up Home Buyers

Typically within the 35-50 age range, this demographic has already experienced the process of buying a home — but they may not have experienced the process of buying a new home. This means that although these buyers have an idea of what to expect, you should still make necessary adjustments to your marketing to highlight […]

Home Builder SEO Trends for 2021

In the ever-changing world of search engine optimization (SEO), it’s important to stay on top of the latest algorithm updates and search trends if you want to keep your website climbing to the top of organic rankings. As the new year approaches, take a look at where search engine trends are heading, so you can […]

How To Plan Your Marketing Budget For 2021

With a new year in sight, it’s time to think about your upcoming marketing budget, which supports strategic efforts from your website to social media to search engine marketing and everything in between. Apart from allocating a percentage of your top-line revenue to your marketing budget, the question today is what content to emphasize, particularly […]

Google Analytics 4 Updates

With growing concerns regarding cookie based targeting and consumer policy, a recent Google Analytics update intends to be a long-term solution for data analytics. Without cookie-based tracking, we would experience gaps in website data and the inability to track website engagement for individual users. Google Analytics 4 – the latest version –  is focused on […]

How to Market To First-Time Home Buyers

Through all of life’s highs and lows, there’s truly no experience like buying a home — especially your very first one. As a builder, you know that first-time home buyers are a unique demographic to understand and market to, considering they’ll experience a momentous life event at a (typically) younger age. Whereas move-up buyers have […]

How To Market Your Healthy & Energy Efficient Homes

No matter what, home should be the most reliable place in a person’s life, where comfort and security are guaranteed. While you’ve always understood the value of a brand new, energy-efficient living space, buyers are now recognizing the full extent of that value as well. Your new homes, built to today’s standards (or maybe even […]

Educating Realtors About Buying a New Home

As a builder, you know the ins and outs of your trade like the back of your hand. To you, new homes are second nature. But it’s understandable that many Realtors might not be as well-versed in new as you are. Sometimes, it’s easier for Realtors to work exclusively with what they know well: resale […]

Marketing The Value of New vs. Used

When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]

Creative Marketing Strategy for Home Builders

Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]