Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]
The new home buying process has always been more “involved” than buying a used home, and with good reason. There are more steps to secure a loan, homebuyers often maintain an existing home while their new one is being built, and of course, there’s the actual building process. Whenever a process is complex or nuanced, […]
Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]
Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]
You’ve heard the saying that your website is the equivalent of your online sales model. We would argue that it’s so much more. It is the front door to your business, the resource library for your customers, and the ultimate tool for getting found by new prospects. Your website is the first step in your […]
At Group Two, our mission is to create data-driven marketing campaigns that build trust with buyers and drive results. Winning awards is never the goal, but when it happens, we feel incredibly humbled to have partners who trust us so deeply with their brand and reputation. We are reminded of why we love what we […]
Google My Business (GMB) listings appear when buyers search for your homes on Google Search and Maps. Map results are especially important when it comes to local search queries, or when buyers search for nearby locations in their navigation applications. Therefore, it’s very important to claim, update, and optimize your listing, so that you’ll be […]
Typically within the 35-50 age range, this demographic has already experienced the process of buying a home — but they may not have experienced the process of buying a new home. This means that although these buyers have an idea of what to expect, you should still make necessary adjustments to your marketing to highlight […]
In the ever-changing world of search engine optimization (SEO), it’s important to stay on top of the latest algorithm updates and search trends if you want to keep your website climbing to the top of organic rankings. As the new year approaches, take a look at where search engine trends are heading, so you can […]
With a new year in sight, it’s time to think about your upcoming marketing budget, which supports strategic efforts from your website to social media to search engine marketing and everything in between. Apart from allocating a percentage of your top-line revenue to your marketing budget, the question today is what content to emphasize, particularly […]
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