Category: Marketing Insight

Is Open Rate Dead?

Is Open Rate Dead?

The Latest on Apple’s Mail Privacy Protection Feature   What’s Going On? On September 20, 2021, Apple announced a new privacy feature that gives users more control over which of their email activities can be tracked. Mail Privacy Protection (MPP) removes the ability of email providers to accurately track open rates and other open-based metrics, […]

S2 EP 19 | FB Conundrum – Spreading out Your Marketing Dollars

Show Notes: Focus Discussion of the Week: Relevant as ever, Matt and Mollie delve into being vulnerable online and the importance of not only protecting your assets, but not putting all of your eggs in one platform’s basket. Listen in and think “bigger picture” as we discuss the hard truths about the digital landscape today. […]

What are Pillar Pages and How Do They Help My SEO?

In our Q2 digital marketing update for home builders, we mentioned the importance of identifying pillar pages and directing traffic to them in order to increase your website’s search engine rankings. In this article, we’ll explain in more detail what pillar pages are, what their corresponding topic clusters are, how they can all be integrated […]

7 Ways to Keep VIP Prospects Engaged

Keep Prospects Engaged

How to Stay Top of Mind for Coming-Soon Communities As more home builders get back on track with production and prepare to release new communities, phases, and homesites, it’s important to make sure online home sales counselors (OSCs) are communicating the right messages to the people who have signed up to receive information about — […]

S2 EP 18 | Q2 Digital Trends

Show Notes: Focus Discussion of the Week: We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more.    […]

Home Builder Digital Marketing Updates for Q2 | 2021

Digital Trends Report

As builders sold out of existing inventory, managed wait lists, and worked to get costs under control, Q2 also brought major changes to the advertising and SEO landscapes. Group Two is constantly monitoring these changes and how they impact our builder partners’ accounts, as well as developing and implementing solutions to stay one step ahead. […]

Featured Home Builder Website: DeLuca Homes

Deluca Homes Website

Redesigning a website is a big undertaking, but it’s absolutely critical for home builders to stay up to date on UX design trends, user preferences, and performance standards in order for their websites to do their #1 job — convert visitors to leads. Our recommendation is to refresh your site continuously based on performance and […]

Is Your Home Builder Website Engaging Buyers?

Engaging Homebuilder Websites

7 Seconds to Make a Great First Impression Yep, you read that right. It takes a website visitor just seven seconds to make a decision about whether or not they want to stay on your site. To put this into perspective, it takes about 27 seconds to make a good first impression in real life. […]

Marketing to Millennial Homebuyers

Millennial

In 2020, millennials — that fascinating bunch born between 1981 and 1996 — made up the largest share of new home buyers at 39 percent. As they settle into careers, advance professionally, and require new or different space in their personal lives, that number is only expected to grow. Thanks to the boom in technological […]

How To Use Short-Form Video in New Home Marketing

Short Form Video

As marketers, by now we know the power of video. In fact, according to Biteable, 61 percent of markers see video as “very important or extremely important,” yet 66 percent of marketers don’t make them because they think it’s too time-consuming. We’ve got you. This article will help you make impactful, short-form videos that are […]