Category: Marketing Insight

Homebuilder Sales and Marketing Planning Guide – Part 2

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2023 Homebuilder Sales and Marketing Tools & Technology Planning for Success In a Changing Market Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of […]

What Builders Can Do To Adjust Brand Experience Strategies

This article is from ProBuilder Magazine’s September/October publication and was written by our Director of Brand Experience, Melissa Galland. During the 2nd quarter of 2022, the share of prospective homebuyers actively engaged in the purchasing process rose, leaving our builders to lean on incentives and strategies that worked in the past. However, due to a […]

Homebuilder Sales and Marketing Planning Guide – Part 1

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2023 Homebuilder Sales and Marketing Planning Impactful Goals & Strategy for the Changing Market  (Part One) For weeks leading up to the season’s first Monday Night Football game, Seahawks fans were preparing for a loss. In an unexpected turn of events, the Seattle fans cheered as Russell Wilson lost his first game as a Denver Bronco. […]

S3 EP15 | Top Marketing Solutions for 2022

Show Notes: Focus discussion of the week: Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. Transcript Chelsey: [00:00:00] Hi, and welcome to Building Perspective with Group Two, we are here to bring value to you and your team by […]

S3 EP14 | Leadership and Management Training

Show Notes: Focus discussion of the week: Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry. Transcript Chelsey: [00:00:00] Hi, and welcome to Building Perspective with […]

Top Marketing Solutions for Homebuilders in 2022

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Builders nationwide are experiencing similar challenges as the market shifts. Across the country, new home sales volume is softening. We must develop impactful big-picture strategies with our Builder Partners during these times of uncertainty and longer buying cycles. To develop these strategies, builders must have three things identified and measured: Clearly Defined Sales Goals Lead […]

S3 EP13 | Controlling the Controllable

Show Notes: Focus discussion of the week: Time to shift strategies and ramp up your marketing! Make sure you start by controlling the “controllable”. Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog. Transcript Chelsey: [00:00:00] Hi, and welcome to […]

S3 EP11 | Marketing Partnerships

Show Notes: Focus discussion of the week: From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses – big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes. Transcript Chelsey: [00:00:00] Hi, and welcome to […]