Category: Marketing Insight

Are You Suffering From GMS?

No, GMS isn’t an acronym for a bodily issue like IBD (irritable bowel disease) — it stands for good market syndrome. While most symptoms of GMS are acute and easy to miss, if not properly identified, they can cause serious problems down the line. Some of those symptoms include, but are not limited to:  “My […]

Thanks For Playing: IBS Recap 2020

International Builders Show Recap

When it comes to the International Builders’ Show, “what happens in Vegas” most definitely doesn’t stay there… Our team’s goal going into this event is to provide valuable tools and insight into most effective marketing practices for homebuilders — and we hope you leave with exciting new strategies for the year to come! IBS Recap […]

Decade in Review

Mobile app development team

If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one.  From […]

A Year in Review: 2019’s Top-Rated Blogs

Top 5 blogs

Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]

The Importance of Email Marketing for Home Builders: Test and Tweak

close up manager man hand typing on keyboard laptop for working report about company's profit with response e-mail marketing from vendor or customer , multitasking job concept

Hello again! Our team is back and ready to wrap up our lesson about email marketing with some valuable information. Last time, we talked about how to set up Google Analytics to measure your email campaigns — with this back-end legwork complete, you can determine which campaigns perform the best, as well as see how […]

Marketing to Military and Veteran Homebuyers

Military family.

At Group Two, many of our incredible homebuilders across the country support and sell homes to active military buyers, military families, and veterans. Some of the hottest residential real estate markets right now are located near U.S. military bases, which allows us to market the benefits of buying new to this unique buyer segment. Group […]

How to Stand Out in a Sea of Competition

how to stand out in a crowd image

While I was walking through the grocery store the other day, I came across something that struck me (in the granola bar aisle, no less). Of course, I snapped a photo, because it reminded me so much of our industry. This image does a great job of representing most of today’s homebuilders. With rows and rows […]

Webinar -Understanding Consumer Motivations in a Digital World

Join Matt Riley from Group Two, Jake Scherrer from Zillow, and Angela McKay from Lasso CRM /ECi Solutions Are those who buy new home construction really that different from those who buy existing homes? What You Will Learn: Understand “who” today’s new construction buyers actually are Understand where friction occurs in the buying process Find […]