No matter what, home should be the most reliable place in a person’s life, where comfort and security are guaranteed. While you’ve always understood the value of a brand new, energy-efficient living space, buyers are now recognizing the full extent of that value as well. Your new homes, built to today’s standards (or maybe even […]
As a builder, you know the ins and outs of your trade like the back of your hand. To you, new homes are second nature. But it’s understandable that many Realtors might not be as well-versed in new as you are. Sometimes, it’s easier for Realtors to work exclusively with what they know well: resale […]
When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]
Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]
Hi, builders! Welcome to our discussion on all things search engine optimization. You already know that a strong SEO strategy increases your website’s visibility (and subsequently impacts sales) — so are you up to date on the latest know-how? If not, you’re in the right place! Our experts broke down today’s top SEO tactics: What […]
In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide! To maximize search […]
The colorful rings atop your newsfeed. The anticipation of what’s to come. The tap. The viewing experience. If you’re a socially connected member of the 21st century, you know the distinct satisfaction you get from Instagram stories. They’ve become such a monumental part of the photo-sharing app (in fact, 400 million users watch stories daily), […]
What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]
You already know your marketing strategy is made up of many moving parts — but how well do you know the “vocab words” behind it all? (Don’t worry, there’s no pop quiz waiting for you… didn’t you hate that?) All facets of your social, SEM, and SEO strategies come together to help you reach your […]