Category: Marketing Insight

Demystifying Google Analytics 4: What to Expect

Google Analytics 4 for Homebuilders

With a quickly approaching transition date on July 1, 2023, Google will be sunsetting Universal Analytics (UA) in place of its new property, Google Analytics 4 (GA4). While there are likely many questions about what this change brings, the transition will introduce a wealth of opportunities to gain a deeper understanding of how customers interact […]

5 Reasons Builders Should Consider Virtual Staging

As marketing professionals in the building industry, we see the full gamut of photos from blurry and unprofessional, to professionally designed and staged. And we believe that every builder can benefit from incorporating virtual staging into their content strategy. Doing so can help attract both new and old buyers. All home buyers search online during […]

Launching A New Community: The Importance of Branding

Building a new community is exciting for any builder, but visualizing a new product and community from the ground up (literally) and introducing it to your market? Now that’s exhilarating. There is a lot of strategic and creative thought that goes into starting a brand new community, and this is what G2 does best. Branding […]

Marketing After Contract Creates Brand Champions

The housing market continues to ebb and flow, but we’ve seen a time in most markets where each builder finds themselves in a similar situation. With sitting inventory, under-appraising homes, a rise in cancellations, and a force of hand to offer incentives left and right. It’s exhausting as a builder. As a buyer, it can […]

The Importance of Brand Voice

Everyone’s heard it: Words matter. But unless you spend your days obsessing over nouns, verbs, and adjectives, (Hi! 👋), you may not have thought about why word choices truly matter. As a copywriter, I have to convey specific messaging in an allotted format. For example, an email announcing a new phase of construction, and compelling […]

4 Reasons Builders Shouldn’t Cut Digital Spend When Sales Slow

In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]

Boost Your Brand in 2023: Start Here!

Brand boost

By Nikki Brown In today’s market, we are seeing buyers cycle through longer conversion timelines compared to 2020-21 due to circumstances like the unpredictability of interest rates. Buyers are hesitant and they’re spending more time online browsing before they pick up the phone, fill out a contact form, or finally convert to an appointment. They […]

Homebuilder Sales and Marketing Planning Guide – Part 2

Tech tools subscription blog by grouptwo

2023 Homebuilder Sales and Marketing Tools & Technology Planning for Success In a Changing Market Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of […]

What Builders Can Do To Adjust Brand Experience Strategies

This article is from ProBuilder Magazine’s September/October publication and was written by our Director of Brand Experience, Melissa Galland. During the 2nd quarter of 2022, the share of prospective homebuyers actively engaged in the purchasing process rose, leaving our builders to lean on incentives and strategies that worked in the past. However, due to a […]