Category: Marketing Insight

4 Reasons Builders Shouldn’t Cut Digital Spend When Sales Slow

In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]

Boost Your Brand in 2023: Start Here!

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By Nikki Brown In today’s market, we are seeing buyers cycle through longer conversion timelines compared to 2020-21 due to circumstances like the unpredictability of interest rates. Buyers are hesitant and they’re spending more time online browsing before they pick up the phone, fill out a contact form, or finally convert to an appointment. They […]

Homebuilder Sales and Marketing Planning Guide – Part 2

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2023 Homebuilder Sales and Marketing Tools & Technology Planning for Success In a Changing Market Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of […]

What Builders Can Do To Adjust Brand Experience Strategies

This article is from ProBuilder Magazine’s September/October publication and was written by our Director of Brand Experience, Melissa Galland. During the 2nd quarter of 2022, the share of prospective homebuyers actively engaged in the purchasing process rose, leaving our builders to lean on incentives and strategies that worked in the past. However, due to a […]

Homebuilder Sales and Marketing Planning Guide – Part 1

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2023 Homebuilder Sales and Marketing Planning Impactful Goals & Strategy for the Changing Market  (Part One) For weeks leading up to the season’s first Monday Night Football game, Seahawks fans were preparing for a loss. In an unexpected turn of events, the Seattle fans cheered as Russell Wilson lost his first game as a Denver Bronco. […]

S3 EP15 | Top Marketing Solutions for 2022

Show Notes: Focus discussion of the week: Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. Transcript Chelsey: [00:00:00] Hi, and welcome to Building Perspective with Group Two, we are here to bring value to you and your team by […]

S3 EP14 | Leadership and Management Training

Show Notes: Focus discussion of the week: Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry. Transcript Chelsey: [00:00:00] Hi, and welcome to Building Perspective with […]

Top Marketing Solutions for Homebuilders in 2022

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Builders nationwide are experiencing similar challenges as the market shifts. Across the country, new home sales volume is softening. We must develop impactful big-picture strategies with our Builder Partners during these times of uncertainty and longer buying cycles. To develop these strategies, builders must have three things identified and measured: Clearly Defined Sales Goals Lead […]

S3 EP13 | Controlling the Controllable

Show Notes: Focus discussion of the week: Time to shift strategies and ramp up your marketing! Make sure you start by controlling the “controllable”. Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog. Transcript Chelsey: [00:00:00] Hi, and welcome to […]