Category: Marketing Insight

Decade in Review

Mobile app development team

If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one.  From […]

A Year in Review: 2019’s Top-Rated Blogs

Top 5 blogs

Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]

The Importance of Email Marketing for Home Builders: Test and Tweak

close up manager man hand typing on keyboard laptop for working report about company's profit with response e-mail marketing from vendor or customer , multitasking job concept

Hello again! Our team is back and ready to wrap up our lesson about email marketing with some valuable information. Last time, we talked about how to set up Google Analytics to measure your email campaigns — with this back-end legwork complete, you can determine which campaigns perform the best, as well as see how […]

Marketing to Military and Veteran Homebuyers

Military family.

At Group Two, many of our incredible homebuilders across the country support and sell homes to active military buyers, military families, and veterans. Some of the hottest residential real estate markets right now are located near U.S. military bases, which allows us to market the benefits of buying new to this unique buyer segment. Group […]

How to Stand Out in a Sea of Competition

how to stand out in a crowd image

While I was walking through the grocery store the other day, I came across something that struck me (in the granola bar aisle, no less). Of course, I snapped a photo, because it reminded me so much of our industry. This image does a great job of representing most of today’s homebuilders. With rows and rows […]

Webinar -Understanding Consumer Motivations in a Digital World

Join Matt Riley from Group Two, Jake Scherrer from Zillow, and Angela McKay from Lasso CRM /ECi Solutions Are those who buy new home construction really that different from those who buy existing homes? What You Will Learn: Understand “who” today’s new construction buyers actually are Understand where friction occurs in the buying process Find […]

The Importance of Email Marketing

Email Marketing

As a marketer, you probably know what it’s like to send out an email with the hope of converting its recipients into leads. (The agony of waiting, am I right?) The role in which email marketing plays in your overall strategy is ultimately up to you, but before you hit send once more, we think […]

Buyer Journey Breakdown Part 2: The Middle

Buyer Journey Middle of Funnel

In the first part of our Buyer Journey Breakdown blog series, we took you through the most effective ways to meet your buyers at the top of the sales funnel, the specific point where they discover and research your product. Now that you’ve introduced yourself and built trust, the buyer mentality shifts from curiosity to […]