Category: Videos

Webinar -Understanding Consumer Motivations in a Digital World

Join Matt Riley from Group Two, Jake Scherrer from Zillow, and Angela McKay from Lasso CRM /ECi Solutions Are those who buy new home construction really that different from those who buy existing homes? What You Will Learn: Understand “who” today’s new construction buyers actually are Understand where friction occurs in the buying process Find […]

The 8 Second Challenge

In 2004, the human attention span was 12 seconds.  Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]

The Rule of 3

What was the last time you made a sizable purchasing decision? Did you shop around, talk to friends and family or explore online? As educated consumers, we make sure we do our research, and once we get serious, we narrow down our options to a short list. And how many are on this list? You […]