Category: Marketing Insight

What should you be saying to your buyers right now?

Home and community are more important now than ever before. But how do you go about communicating with buyers in the current climate? There are plenty of them still shopping for a home, and right now, you have their attention. First, tell them how your process has adapted.This isn’t just helpful information for your buyers, […]

What Leaders Should Stay Focused On Today

leaders climbing to the top

What do we as leaders need to stay focused on right now? Read our top five thoughts! 1. Perspective: This is NOT 2008-2009. This is a period of time that we will power through. We know there is a light at the end of the tunnel, we just aren’t sure how long it’s going to […]

Top Virtual Tour Tools

person using virtual tours to connect

We wanted to provide a quick list of the different tools you’ll want to consider when offering virtual appointments to your customers. The thing to keep in mind is that there can always be a learning curve for your team — and especially your customers. As more people are quickly becoming familiar with these remote […]

Walk-In Traffic is Down… And You Should Be Happy

Modern multicultural society concept with crowd of people

Yes, we said it. Stick with us for a few minutes and we’ll show you why this isn’t one of the craziest things you’ve ever heard. Over the course of the past couple of years, we’ve seen traditional “walk-in traffic” decrease by about 10% per year. However, we’ve also seen digital traffic increase 20%-30%+. So […]

Are You Suffering From GMS?

No, GMS isn’t an acronym for a bodily issue like IBD (irritable bowel disease) — it stands for good market syndrome. While most symptoms of GMS are acute and easy to miss, if not properly identified, they can cause serious problems down the line. Some of those symptoms include, but are not limited to:  “My […]

Thanks For Playing: IBS Recap 2020

International Builders Show Recap

When it comes to the International Builders’ Show, “what happens in Vegas” most definitely doesn’t stay there… Our team’s goal going into this event is to provide valuable tools and insight into most effective marketing practices for homebuilders — and we hope you leave with exciting new strategies for the year to come! IBS Recap […]

Decade in Review

Mobile app development team

If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one.  From […]

A Year in Review: 2019’s Top-Rated Blogs

Top 5 blogs

Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]

The Importance of Email Marketing for Home Builders: Test and Tweak

close up manager man hand typing on keyboard laptop for working report about company's profit with response e-mail marketing from vendor or customer , multitasking job concept

Hello again! Our team is back and ready to wrap up our lesson about email marketing with some valuable information. Last time, we talked about how to set up Google Analytics to measure your email campaigns — with this back-end legwork complete, you can determine which campaigns perform the best, as well as see how […]