Category: SEO + SEM

Introduction to Machine Learning

One of 2019’s hottest digital marketing buzzwords is machine learning.  While there are many complex applications, the basic concept is simple: allowing technology to learn from experience.   What is Machine Learning? Machine learning is already much more a part of your everyday life than you likely realize. For example, Apple’s Siri and other personal […]

2019 SEO Trends for Home Builders

homebuilder seo tips

Search engines are always evolving, and that evolution is only going to continue into the new year. When it comes to implementing strategic SEO, it’s always better to be ahead of the curve than playing catch up. For 2019, here are five home builder SEO trends to focus on to ensure those rankings stay high! […]

Searching For Results: Using Bing To Reach Home Buyers

By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]

How to Get Found with Google My Business

Google My Business (GMB) listings appear right when buyers are searching for your homes on Google Search and Maps. Therefore, it is very important to claim, update and optimize your listing, so that you’ll be as visible as possible to potential buyers, increasing your chances of driving them to your locations. Google My Business serves […]

Reporting 101: What Metrics Really Matter?

Understanding Google Analytics data doesn’t require an advanced degree, but for some, it can sure feel that way. While there is an abundance of useful metrics and insights, it can be overwhelming if you don’t know what you should be looking for, thus making it harder to discover actionable insights. It’s easy to get caught […]

How to WIN Local and Mobile Search

Recently, Google has been improving the relevance of local search. They’ve also been aggressively increasing the importance of mobile-friendliness in its ranking algorithms. Google is prioritizing mobile so actively, that by late 2017, it will completely remove non-mobile-friendly sites from mobile results AND lower your desktop search rankings. If your website is not ready for […]

5 Strategies Home Builders Can Use To Increase Their Online Presence Through Content Marketing

For any homebuilder, your website is your biggest marketing tool and the window to your company. Consequently, it’s crucial to understand what online presence and content marketing mean if you’re trying to increase your website traffic. Your company’s online presence is the sum of all the identities and/or platforms you’ve created and the interactions you […]