Category: SEO + SEM

Reporting 101: What Metrics Really Matter?

Understanding Google Analytics data doesn’t require an advanced degree, but for some, it can sure feel that way. While there is an abundance of useful metrics and insights, it can be overwhelming if you don’t know what you should be looking for, thus making it harder to discover actionable insights. It’s easy to get caught […]

How to WIN Local and Mobile Search

Recently, Google has been improving the relevance of local search. They’ve also been aggressively increasing the importance of mobile-friendliness in its ranking algorithms. Google is prioritizing mobile so actively, that by late 2017, it will completely remove non-mobile-friendly sites from mobile results AND lower your desktop search rankings. If your website is not ready for […]

5 Strategies Home Builders Can Use To Increase Their Online Presence Through Content Marketing

For any homebuilder, your website is your biggest marketing tool and the window to your company. Consequently, it’s crucial to understand what online presence and content marketing mean if you’re trying to increase your website traffic. Your company’s online presence is the sum of all the identities and/or platforms you’ve created and the interactions you […]