Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
You’ve seen them. You’ve created them. You (maybe) enjoy them as much as we do. Instagram stories are the perfect way to get your buyers’ attention in real time — and show them exactly what’s happening with your homes at the moment. Having a strong “Insta story” strategy doesn’t just prove that you’re on top […]
As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]
Hi, builders! Welcome to our discussion on all things search engine optimization. You already know that a strong SEO strategy increases your website’s visibility (and subsequently impacts sales) — so are you up to date on the latest know-how? If not, you’re in the right place! Our experts broke down today’s top SEO tactics: What […]
In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide! To maximize search […]
Hi, builders! Thanks for joining “Social Studies” with Group Two — we’re happy to have you in our #social corner as we talk about social media for homebuilders! We’re going to break down a few specific tactics to enhance success, and discuss how our savvy social experts will help you get there. Your Overall Goal […]
Hi, builders! Welcome to our discussion on all things digital. You already know how big of a role your digital ad campaigns play in your sales, but are you up to date on the latest ad services and tactics? If not, you’ve come to the right place. Our digital experts broke down everything you need […]
What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]
Transcript Matt: . [00:00:00] Hi, and welcome to building perspective with Matt Riley and Mollie Elkman. We’re here to bring value to you and your team by exploring all things sales and marketing related. Oh. From different perspectives. All right. We are. Here for another episode of building perspective. Live with my good friend Roland […]
Transcript [00:00:00] Chris: You can’t force anybody to do anything, right? All of us, if we don’t want to do something, we may tell you we’re going to do it, but we’re just not going to do it. And salespeople are the absolute worst at telling you, or what’s the word? lip service. I’m telling […]
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