As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore.
During this “hybrid” moment, it’s important to make sure that your upcoming events provide options, so that they cater to not just one group of people — but everyone. With a mix of both onsite and online events, you’ll prove how much you prioritize the well-being of your buyers, as well as your willingness to accommodate all communication and comfort levels.
Take a look at what we suggest this season:
Zoom. Use Zoom as a way to collect prospect information prior to an event, which is extremely useful for follow up purposes after the fact. A webinar approach gives you the opportunity to educate, present, tour, etc. in an easy-to-use digital format.
Facebook Live: Promote a Facebook Live portion prior to the event via emails and social media, as well as on your website. Best of all, your live video will be available on your page after the event for future viewing.
In-Person Event: It’s okay to host tried-and-true onsite events if your customers are comfortable! Use clear (yet light and fun) language in your marketing to enforce social distancing, capacity limits, face masks, etc.
It’s time to let your prospects decide whether they want to experience your events onsite or online. This way, they’ll feel empowered and in charge — which is exactly how they should feel when they work with you. Get a leg up on your competition and give your buyers the experience they want and deserve!