Category: Tips & Trends

S2 EP 9 | Consumer Housing Trends with Zillow

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Show Notes: Focus Discussion of the Week: The Zillow Housing Trends Report is out, and we’ve got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision […]

TikTok for Home Builders

If you don’t think home builders (or their audiences) are on the mega-popular social media platform TikTok – think again. Forty-four percent of TikTok users are between the ages of 20 and 39, and Millennials (ages 25-40) make up the largest share of new construction buyers at 39%.  The #homebuilding hashtag has over 15 million […]

S2 EP 7 | Q1 Digital Trends

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Show Notes: Focus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update – what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join […]

Following Up with Prospects: Secret Shop Results

Builder Website Shopping Results

Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]

Why Home Builders Need Online Sales Coaching

Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]

2021 Q1 Digital Trends for Home Builders

Social Media iOS 14 Update: The big update from Facebook in this quarter was that Apple created an opt-in or opt-out prompt for app users to control tracking information across different apps. While this is a large update for the digital marketing world as a whole, and there are some tasks we need to accomplish […]

How to Market to Luxury Homebuyers

Marketing to a luxury home buyer isn’t about convincing them to buy a home. They know what they want, they know what it takes to get what they want, and they’re ready to go. It’s really about why they should buy YOUR home. This buyer is often a move-up buyer, has definitely gone through the […]

How to Market to Relocation Buyers

The process of searching for, buying, and moving into a new home is vastly different for relocation buyers than it is for any other demographic. This means that marketing to relocation buyers requires a different approach as well. With the right strategies and mindset, you can become a reliable resource regarding your locations, helping to […]