Category: Tips & Trends

A Year in Review: 2019’s Top-Rated Blogs

Top 5 blogs

Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]

Incorporating Content Creation Into Your Business/Marketing Plan

Content Creation - Business Chalkboard Background

At g2, we believe that content creation should be at the top of your business/marketing plan in 2020 — so we’ve compiled a list (or a checklist, if you will) of some of the things you should absolutely leverage this year. Remember, there are so many other areas for content creation. This is just to […]

Marketing to Military and Veteran Homebuyers

Military family.

At Group Two, many of our incredible homebuilders across the country support and sell homes to active military buyers, military families, and veterans. Some of the hottest residential real estate markets right now are located near U.S. military bases, which allows us to market the benefits of buying new to this unique buyer segment. Group […]

S1 EP16 | Building Builder Brands With Special Guest Georgia Castellano

Join our Facebook Group: https://bit.ly/2ps1g5w   Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB   Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to […]

How To Plan Your Marketing Budget for 2020

Every year, you should allocate a percentage of your top-line revenue to your marketing budget, which supports strategic efforts from your website to social media to search engine marketing and everything in between. So the million-dollar question is: what percentage of your top-line revenue do you allocate to your marketing budget, and how should you […]

Buyer Journey Breakdown Part 3: The Bottom

Sales Funnel Business Concept

The time has finally come — part 3, the finale, the end. We’re ready to talk about the very bottom of your funnel, where you’re ready to convert qualified leads into sales. In the last part of our Buyer Journey Breakdown blog series, we took you through the most effective ways to meet your buyers […]

Webinar -Understanding Consumer Motivations in a Digital World

Join Matt Riley from Group Two, Jake Scherrer from Zillow, and Angela McKay from Lasso CRM /ECi Solutions Are those who buy new home construction really that different from those who buy existing homes? What You Will Learn: Understand “who” today’s new construction buyers actually are Understand where friction occurs in the buying process Find […]