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S1 EP11 | Staying Ahead of Today’s Consumer With Special Guest John Lee

Show Notes:

Focus Discussion of the Week:

In today’s digital world, consumers expect speed and convenience in all aspects of their lives — even when it comes to buying a home. How can you accommodate this desire for “instant gratification”? John Lee joins Building Perspective to discuss “Staying Ahead of Today’s Consumer,” and how tools like virtual and augmented reality can put your product in front of buyers like never before.


Connect With John:


Top Topics of The Week:

  • Facebook just announced a few new ad formats and we can’t wait to try out polls. Not only are they an effective way to get follower opinions, they can help send traffic to your website! (Plus, ad formats featuring augmented reality (AR) are also coming soon.)
  • Thanks to readily available resources, today’s consumer journey is longer than ever. A low-consideration, quick-purchase item (i.e. a bottle of juice) can now be put under heavy scrutiny with search and video features on our devices. See how Google uses machine learning to help marketers stay a step ahead of the consumer journey.


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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

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