As builders sold out of existing inventory, managed wait lists, and worked to get costs under control, Q2 also brought major changes to the advertising and SEO landscapes. Group Two is constantly monitoring these changes and how they impact our builder partners’ accounts, as well as developing and implementing solutions to stay one step ahead. […]
7 Seconds to Make a Great First Impression Yep, you read that right. It takes a website visitor just seven seconds to make a decision about whether or not they want to stay on your site. To put this into perspective, it takes about 27 seconds to make a good first impression in real life. […]
Unique Home Built by Skilled Tradeswomen From Around the Country Inspires New Children’s Book Proceeds of book to support skilled workforce development and diversity and inclusion in the construction industry. Two stories, 4 bedrooms, 3.5 bathrooms, and 3,200 square feet of gorgeous, thoughtfully designed living space — every inch of The House That She Built […]
Nearly 100% of homebuyers start their searches online. More leads than ever are coming through websites, social ads, and listing directories. With so many leads, how are Online Sales Counselors (OSCs) supposed to filter through them and focus on the hottest ones while still nurturing all the others? The answer is to take the time […]
Show Notes: Focus Discussion of the Week: The House That SHE Built is a brand new children’s book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect […]
Show Notes: Focus Discussion of the Week: What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital […]
As marketers, by now we know the power of video. In fact, according to Biteable, 61 percent of markers see video as “very important or extremely important,” yet 66 percent of marketers don’t make them because they think it’s too time-consuming. We’ve got you. This article will help you make impactful, short-form videos that are […]
Show Notes: Focus Discussion of the Week: iOS 14 Update, TikTok, and user generated content – join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you […]
Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]
It’s been an interesting year in home building. Sales are tremendous, but the explosion of interest since spring 2020 has definitely come with some pain points. One of the first things builders did was scale back their advertising – understandably. But one thing that home builders can never afford to do, even in a strong […]
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