At Group Two, many of our incredible homebuilders across the country support and sell homes to active military buyers, military families, and veterans. Some of the hottest residential real estate markets right now are located near U.S. military bases, which allows us to market the benefits of buying new to this unique buyer segment. Group […]
While I was walking through the grocery store the other day, I came across something that struck me (in the granola bar aisle, no less). Of course, I snapped a photo, because it reminded me so much of our industry. This image does a great job of representing most of today’s homebuilders. With rows and rows […]
Join Matt Riley from Group Two, Jake Scherrer from Zillow, and Angela McKay from Lasso CRM /ECi Solutions Are those who buy new home construction really that different from those who buy existing homes? What You Will Learn: Understand “who” today’s new construction buyers actually are Understand where friction occurs in the buying process Find […]
As a marketer, you probably know what it’s like to send out an email with the hope of converting its recipients into leads. (The agony of waiting, am I right?) The role in which email marketing plays in your overall strategy is ultimately up to you, but before you hit send once more, we think […]
In the first part of our Buyer Journey Breakdown blog series, we took you through the most effective ways to meet your buyers at the top of the sales funnel, the specific point where they discover and research your product. Now that you’ve introduced yourself and built trust, the buyer mentality shifts from curiosity to […]
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