Category: Marketing Insight

S1 EP22 | The Experience

Transcript [00:00:00] Matt: It’s not the, he did this amazing job on a sales process, but it was that he had one and that he listened to the issues. My quote unquote pain, cause everybody is buying something because they have a pain in our industry. It’s, they had a life changing event. Right? It […]

Decade in Review

Mobile app development team

If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one.  From […]

S1 EP20 | Artificial Intelligence and Homebuilding With Bassam Salem

episode 20 cover

Transcript [00:00:00] Bassam: We expect everything now, you know, far be it for us to ever expect someone to wait for us for minutes, let alone hours. Today’s average consumer research continues to support that. If you’re on a live chat, for example. And you don’t get a response within eight seconds, we’re more likely […]

A Year in Review: 2019’s Top-Rated Blogs

Top 5 blogs

Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]

The Importance of Email Marketing for Home Builders: Test and Tweak

close up manager man hand typing on keyboard laptop for working report about company's profit with response e-mail marketing from vendor or customer , multitasking job concept

Hello again! Our team is back and ready to wrap up our lesson about email marketing with some valuable information. Last time, we talked about how to set up Google Analytics to measure your email campaigns — with this back-end legwork complete, you can determine which campaigns perform the best, as well as see how […]

S1 EP18 | Uniquely You

Transcript [00:00:00] Matt: Everyone’s default. Go to is energy efficiency, right? Like they’re like, Oh, how? How are you different? Oh, well, we’re energy efficient and we have a warranty and we build quality homes and we have a team who cares? Well, so does everybody else. That’s the reality of it. That’s the. Standing […]

S1 EP17 | The Buyer Journey

the buyer journey

Transcript [00:00:00] Mollie: Buyers expect choice and the choice starts not just when it comes to product and what you’re building. It comes to how they engage with you, how they interact with you, how they consume information. And part of. Having that choice in, in where they get information is really this underlying feeling […]