Transcript [00:00:00] Matt: It’s not the, he did this amazing job on a sales process, but it was that he had one and that he listened to the issues. My quote unquote pain, cause everybody is buying something because they have a pain in our industry. It’s, they had a life changing event. Right? It […]
Category: Marketing Insight
S1 EP21 | Marketing By The Numbers With Dave Betcher & Meredith Oliver
Transcript [00:00:00] Matt: Everybody knows, they at least know they can track stuff, right? We, I can see this data, I expect to track things, but what is, what is the things that are, that are, we’re looking at. What does it tell me I need to change? What adjustments do I need to make […]
Decade in Review
If welcoming a new year wasn’t exciting enough, we’re also welcoming a new decade. Of course, as we bid a fond farewell to the ‘10s and welcome the ‘20s, we’re taking a look back at technology’s greatest era — and more specifically, the mobile apps that changed our lives in more ways than one. From […]
Social + Digital Data Year in Review
It’s been an incredible yet always changing year in our world of homebuilder marketing here at group two, and as we look ahead to 2020, we want to share our most important digital and social media data insights with you. As we aggregate all the homebuilder data we see every day, we thought we would […]
S1 EP20 | Artificial Intelligence and Homebuilding With Bassam Salem
Transcript [00:00:00] Bassam: We expect everything now, you know, far be it for us to ever expect someone to wait for us for minutes, let alone hours. Today’s average consumer research continues to support that. If you’re on a live chat, for example. And you don’t get a response within eight seconds, we’re more likely […]
A Year in Review: 2019’s Top-Rated Blogs
Hey guys, good news! Your trusty blog-loving blogger is back and ready to talk more about your all-time favorite topic — blogs, blogs, and more blogs. Now that 2019 is coming to a close, we want to take a look back at a year full of marketing insights, strategic advice, witty headlines, and a whole […]
The Importance of Email Marketing for Home Builders: Test and Tweak
Hello again! Our team is back and ready to wrap up our lesson about email marketing with some valuable information. Last time, we talked about how to set up Google Analytics to measure your email campaigns — with this back-end legwork complete, you can determine which campaigns perform the best, as well as see how […]
S1 EP18 | Uniquely You
Transcript [00:00:00] Matt: Everyone’s default. Go to is energy efficiency, right? Like they’re like, Oh, how? How are you different? Oh, well, we’re energy efficient and we have a warranty and we build quality homes and we have a team who cares? Well, so does everybody else. That’s the reality of it. That’s the. Standing […]
The Importance of Email Marketing for Home Builders: Analytics and Design
Hey, good to see you again! In our last blog about email marketing, we talked about the value of email marketing as a highly effective and inexpensive way to stay top of mind with your prospects. We also discussed who to send your emails to and when. Today, we’re going to dive deeper into the […]
S1 EP17 | The Buyer Journey
Transcript [00:00:00] Mollie: Buyers expect choice and the choice starts not just when it comes to product and what you’re building. It comes to how they engage with you, how they interact with you, how they consume information. And part of. Having that choice in, in where they get information is really this underlying feeling […]