What do we as leaders need to stay focused on right now? Read our top five thoughts! 1. Perspective: This is NOT 2008-2009. This is a period of time that we will power through. We know there is a light at the end of the tunnel, we just aren’t sure how long it’s going to […]
We wanted to provide a quick list of the different tools you’ll want to consider when offering virtual appointments to your customers. The thing to keep in mind is that there can always be a learning curve for your team — and especially your customers. As more people are quickly becoming familiar with these remote […]
Transcript Steve: The pendulum has swung back the other way. For the past 15 years, everything has been about automation and efficiency and efficiency and efficiency and automating relationships. And so I think we reached, you know, the, the maximum capacity, you know, on that messaging. And automation is great. We use automation to, but […]
Transcript Chad: Yeah. Thanks. Thank you. And I think that what’s, what’s interesting is that I think this is what you, you need more of. I think we, I just said, before we got on the call, that over the next two weeks, there’s going to be more content consumed than ever in the history […]
Yes, we said it. Stick with us for a few minutes and we’ll show you why this isn’t one of the craziest things you’ve ever heard. Over the course of the past couple of years, we’ve seen traditional “walk-in traffic” decrease by about 10% per year. However, we’ve also seen digital traffic increase 20%-30%+. So […]
Transcript [00:00:00] Jon: The idea is, is that, you know, square footage and number of bathrooms and, and, and those features are things that are really at the filter level for which houses are acceptable for you to look at, right? But once you get there and you’re on the lot and you’re walking around […]
Transcript [00:00:00] But then the next question is, what is your why? And there’s a gentleman in Albuquerque that has a program called the nine whys. So I’m studying that, and my wife just reads really random, weird, deep things, and she goes, that sounds like the Enneagram. So I’m like, what is the Enneagram? […]
Transcript [00:00:00] Matt: It’s for me. When I look at things as the market’s going really, really well, I don’t want us to lose focus on the basics, right? It’s like going back to the basics as well as, what can we be doing and focusing on and putting our time, effort, energy, money, all […]
No, GMS isn’t an acronym for a bodily issue like IBD (irritable bowel disease) — it stands for good market syndrome. While most symptoms of GMS are acute and easy to miss, if not properly identified, they can cause serious problems down the line. Some of those symptoms include, but are not limited to: “My […]
When it comes to the International Builders’ Show, “what happens in Vegas” most definitely doesn’t stay there… Our team’s goal going into this event is to provide valuable tools and insight into most effective marketing practices for homebuilders — and we hope you leave with exciting new strategies for the year to come! IBS Recap […]
Contact
MAIL CHECKS TO (LOCKBOX ADDRESS)
Group Two Advertising
Lockbox Dept
P.O. Box 8827
Lancaster, PA 17604
GENERAL MAIL ADDRESS
Group Two Advertising
45 E City Ave PMB 20071
Bala Cynwyd, PA 19004
© Group Two Advertising 2022
All Rights Reserved.