As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]
Category: Marketing Insight
S1 EP46 | It’s a Trap – BP Short
Transcript [00:00:00] Welcome to Building Perspective with Matt Riley and Mollie Elkman. We’re here to bring value to you and your team by exploring all things, sales and marketing related. All from different perspectives. All right. Welcome back to another episode of the sometimes weekly podcast building perspective. cause it’s been crazy busy, right? Like […]
SEO Know-How: The Importance of a Strong SEO Strategy
Hi, builders! Welcome to our discussion on all things search engine optimization. You already know that a strong SEO strategy increases your website’s visibility (and subsequently impacts sales) — so are you up to date on the latest know-how? If not, you’re in the right place! Our experts broke down today’s top SEO tactics: What […]
S1 EP45 | Real Buyer Talk
Transcript [00:00:00] Sara: What was my home office became the second child’s bedroom. And we had done some renovations, last summer to create a new home office, which was our dining room right off the foyer. So we thought we were in good shape. And then I got pregnant again with the third child. So […]
S1 EP44 | A Culture of Empowerment with Greg and Missy Manuel
Transcript Episode 44_FINAL_LOUD [00:00:00] Greg: We don’t believe as some people do that, you isolate what goes on in your personal life, from what goes on your business life? No, I agree areas over into the other back and forth. So if you’re having struggles over here in your personal life, we need to know […]
How to Optimize Blog Content for SEO
In order for your blog to add real value to your website, there’s an important question you need to ask yourself: How can I make sure my blog posts rank high on search engines? If you aren’t sure of the answer just yet, don’t worry — let this blog be your guide! To maximize search […]
The Value of Instagram Story Ads
The colorful rings atop your newsfeed. The anticipation of what’s to come. The tap. The viewing experience. If you’re a socially connected member of the 21st century, you know the distinct satisfaction you get from Instagram stories. They’ve become such a monumental part of the photo-sharing app (in fact, 400 million users watch stories daily), […]
Google Ads’ New Housing Restrictions Explained
What’s Going On Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect October 19th, and will significantly affect targeting options available to builders. As a […]
S1 EP43 | The Science of Bias With Lindsey Tepfer
Transcript [00:00:00] When you’re interacting with any given situation, it’s really useful to sort of just think as a general scientist question yourself, question, the information you have in front of you, question your thoughts. often when we’re coming up with a hypothesis, we might say, okay, my hypothesis is that, you know, when I […]
S1 EP42 | The COVID Impact On Floor Plans With Eric Taylor
Transcript Episode 42 _FINAL_LOUD [00:00:00] Eric: A lot of people who work from home, they could get by in like a small, like 10 by 10 cubby, or they could want a room that’s maybe 12 by 12, something similar to the corner office, or, you know, a lot of them, buy a products and […]