Category: Marketing Insight

How Well Do You Know Your Potential Homebuyers?

Reaching your audience is the key to successful marketing, but in order to reach them, you have to really KNOW them.  Who are they? What do they like? How do they communicate? What’s the best way to communicate with them?  We’ve broken down your various demographics into some simple descriptions that might help you understand […]

Check Out This Builder Magazine Article About The Spring Selling Season!

We wanted to share this article featuring strategies from Group Two’s Mollie Elkman on the approaching Spring selling season!  “The long winter doesn’t have to negatively impact spring sales,” notes Mollie. “In fact, builders can use the weather to their advantage by using marketing messages that resonate with their winter-weary buyers.”  Here a few of […]

What Is Your New vs Used Marketing Message?

Watch President of Group Two Advertising, Mollie Elkman, discuss how to compete against resale/used homes. She addresses why this marketing message is so important to today’s homebuilder and shares some effective ad samples. Visit www.grouptwo.com for more information.

Tis The Season!

Make sure you reach out to your homeowners and prospects this holiday season! Group Two designed some notecards and eblasts that we are happy to customize for you or your company. Email me for details at audine@grouptwo.com. Happy Holidays from Group Two! Group Two advertising is a full service agency devoted specifically to new home builder […]

‘We’re In Nirvana for Housing’: Zelman

Builders, you need to watch this! Housing prophet, Ivy Zelman is calling the market what it is.. a sellers market. Here are some key points from her video: Most bullish on housing in 22 years Cost of mortgages historically low Consumer sentiment continues to rise Home inventory at 30 year low Now is the time […]

How Do You Spend Your Media and Marketing Budget?

  It is no secret that how and where new home builders advertise has changed over the years. We see less and less of our clients running weekly print ads in their local newspapers. The evolution of technology has changed the way we advertise. We see online ads on sites such as Trulia or Zillow, […]