Through all of life’s highs and lows, there’s truly no experience like buying a home — especially your very first one. As a builder, you know that first-time home buyers are a unique demographic to understand and market to, considering they’ll experience a momentous life event at a (typically) younger age. Whereas move-up buyers have […]
Category: Marketing Insight
S1 EP52 | Brand is the Future
Transcript [00:00:00] Mollie: Unfortunately, a lot of business owners undervalue the importance of brand. And that’s why this is the reason that housing is behind. Not because of any technology, not because of, you know, we’re not as creative as other industries. It is because we are the only industry that does not consider the […]
S1 EP51 | Making Quick Decisions, Not Perfect Decisions with Paul Hanson
Transcript [00:00:00] Paul: How quickly then do you reevaluate a decision that you made and quickly make another decision if it’s warranted? So in the example of this crazy year, March 12th hits here in Ohio, the schools closed restaurants start to close. It would have been unwise to make any decisions that day that […]
How To Market Your Healthy & Energy Efficient Homes
No matter what, home should be the most reliable place in a person’s life, where comfort and security are guaranteed. While you’ve always understood the value of a brand new, energy-efficient living space, buyers are now recognizing the full extent of that value as well. Your new homes, built to today’s standards (or maybe even […]
S1 EP49 | COVID Round 2
Transcript [00:00:00] Mollie: You know, we’re doing well right now as an industry. So right now the opportunity is branding. And I think in our industry, part of why we are not considered the most cutting edge is we don’t fully understand the value of branding. So what happens is we think, Oh, the market’s […]
Educating Realtors About Buying a New Home
As a builder, you know the ins and outs of your trade like the back of your hand. To you, new homes are second nature. But it’s understandable that many Realtors might not be as well-versed in new as you are. Sometimes, it’s easier for Realtors to work exclusively with what they know well: resale […]
S1 EP48 | Pricing, Shortages, and Expectations with Al Trellis
Transcript [00:00:00] What’s when you go to the restaurant, we called up the other night. How long has this a fairly popular place? How long is the wait for takeout? We were at the beach. How long is the wait for takeout to out? If you, if you come, if you put it in now, […]
Marketing The Value of New vs. Used
When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]
Creative Marketing Strategy for Home Builders
Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
S1 EP47 | Leads, Price Increases, and Delays
Transcript [00:00:00] Mollie: All leads, as we know, are not created equal. So the more you can qualify up front, that’s going to help make sure that you’re not hurting the customer experience with the people who are actually going to be your customers. So when it feels like it’s too much and you can’t. […]