Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]
Another year, another chance to take your homebuilding company to new heights! As you head into 2019, what changes or additions will you make to your marketing plan to ensure your most prosperous year yet? At group two, we take a multi-faceted approach to marketing, because success is “built” from the efforts of many components. […]
There’s so much to be thankful for this time of year. Here at group two, we have a unanimous love for Thanksgiving leftovers. No hours spent cooking. No small talk with your weird uncle (we all have one). Just your favorite dishes right now, on your terms. You know what Thanksgiving leftovers remind us of? […]
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
Yes. Buying a Home is a Status-Worthy Moment. And yes, you (builders) should be a part of it. I came back across a Wall Street Journal article from November titled, “The secret to selling a home to millennials: It’s just a backdrop for Facebook photos”. Although it’s supposed to be funny, it’s also increasingly true. […]
With so many different online marketing channels available, it can be hard to determine the best way to drive high-quality leads to your website. Most builders will see the best results from Paid Search, Remarketing, Google Display Network, and YouTube. These tried and true methods each have their own unique advantages and uses, as well […]
This is our schedule of Programs & Events. If you’ll be in Orlando and want to set up a time to meet to discuss your marketing for 2018, call or email us now so we don’t miss each other! TUESDAY, JANUARY 9th All Day (7:30 am – 5:30 pm) Sales Central 2018 – The Future […]
Did you meet all of your marketing goals in 2017? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes — and failures — to determine new marketing tactics for 2018. Here are a few important strategies to consider heading into the New Year: 1. Learn Your […]
From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]
With the most Wonderful Time of the Year is upon us, there are so many fun ways to incorporate the holidays and the seasons into your marketing strategy. Instead of backing off your efforts until the New Year, take advantage of seasonal sentiment by connecting with prospective buyers through companionship, appreciation and family! Here’s how: […]
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