There is nothing more important in marketing than a first impression. As humans, we form our opinions in the first few seconds that we meet someone, see a product, or even set our eyes on the most significant financial and emotional purchase in our lives…our home. Today’s homebuyers have short attention spans, which means capturing […]
As a homebuilder, you have to be smart about where you’re spending your marketing dollars. Your goal should be to direct the bulk of your budget to programs and campaigns that will ultimately drive results, which for builders means driving qualified traffic. The more qualified traffic you deliver to your sales team, the greater the […]
As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]
Your website is the window to your business and should be treated as your ultimate marketing tool. For the majority of buyers, the home search process begins online so your website should attract, engage and nurture buyers, as well as assist you in closing the sale. We live in the information age and if your […]
For any homebuilder, your website is your biggest marketing tool and the window to your company. Consequently, it’s crucial to understand what online presence and content marketing mean if you’re trying to increase your website traffic. Your company’s online presence is the sum of all the identities and/or platforms you’ve created and the interactions you […]
Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event. The Campaign Details: What: A Hard Hat Tour Event at Cornerstone’s new model home Where: Everywhere! Eblasts Blogs […]
The Myers Briggs Type Indicator brings insight into personality differences, including different decision-making styles that can be helpful for home builders to recognize when marketing their homes and communities. By understanding how people perceive and process information you are able to connect more effectively. Especially with your marketing! We apply Myers Briggs to everything in our office […]
Homebuilders, are you keeping your mobile audience captive? How does your website look on mobile? If you’re not sure, you need to check out this mobile media report! According to a recent report by the Internet technology analysts at ComScore, mobile phones now account for 62% of all time spent online and media users spend […]
As the year winds down and people get sucked into holiday frenzies, many builders decide to pack it in until spring. But we say this is a great time to advertise and get traffic into your communities. 1. Emotions Running High: Thematically, it’s a perfect time to tap into the emotional side of people. Blazing […]
Renowned author and speaker, Myers Barnes, and international speaker and building industry expert, Mollie Elkman, have just released their new e-book, entitled PROVEN PRE-SALES: How to Successfully Launch a New Community. It guides homebuilders through the process of successfully – and profitably – launching a new home community. The book details the entire pre-sale process, […]
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