Values That Matter


Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive.

Al Trellis and Bill Watkins created Values That Matter to provide new home builders with a database of protected floorplans designed to reflect the “values that matter” to today’s buyers.

Through exclusive membership, builders get to join a collaborative group of like-minded professionals who understand the worth of top-of-the-line floorplans that are protected. Not only that, they get the marketing support they need in order to connect with the right audience.

There is only one opportunity for builders to join this program. Once another builder in your market joins, the opportunity to be a VTM builder is no longer available.

“Al is an absolute genius, and I learn something from him every single time we talk,” says Mollie Elkman. “Not only are the VTM plans special and relevant in each market, they’re protected. And for any builder to know that their plans are not going to be stolen from another builder down the street is a really big deal. I think that everyone in the industry should know Al Trellis and about this amazing program.”

Thirty-one building companies are currently VTM builders. Collectively, they have built more than 700 VTM homes in many locations across the United States. The VTM Plan Collection currently consists of 53 unique floorplans, each including elevations in three different architectural styles — Traditional, Euro Cottage, and Craftsman.

Based on input from VTM members, new plans are added to the collection each year. VTM consistently develops floorplans and elevations based on leading-edge market trends.

As the visionary for VTM, Al Trellis knows how important it is to have a “group mentality,” and says that this “exclusive, private club for builders to have plans and share ideas about plans” can make a real difference in any builder’s business.

Connect with Al, to learn more and to find out if there is still an opportunity to join in your market, or visit for more information.

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