Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]
The Importance of Video Marketing The verdict is in! Video marketing is the most influential marketing strategy that you should be using right now to attract new leads. If you think about it, the effectiveness of video should not be that surprising. After all, vision is our most dominant sense. Videos have the ability to […]
Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
Virtual Reality Headsets are often associated with gaming and entertainment, but these devices are starting to infiltrate many industries, including new home development and marketing. VR technology can bring your homes directly to your buyers, whether they live in Shanghai or down the street. Between explosive growth projected, the cost of the technology becoming more affordable […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
In 2004, the human attention span was 12 seconds. Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]
Marketing in the hands-free era is almost upon us. It may come as a shock, but 41% of adults and more than half of teenagers use voice commands on a daily basis. Big players such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa have all made significant breakthroughs in their algorithms to […]
As the holiday hustle and bustle ramps up, many builders tend to back off until after the New Year. But instead of sitting the season out, you could be connecting with prospective buyers by celebrating the feelings of companionship, appreciation and other sentiments that the holidays bring! Here’s why: End of Year Urgency The end […]
In today’s housing market, buyers are making their new home decisions based on a different set of values than they did in the past. As a builder, repositioning your company to meet these new challenges on your own is easier said than done. Group Two is a partner in the exclusive Values That Matter program, […]
This past month, Group Two said goodbye to the old building on Ludlow Street that’s been our home for over 40 YEARS! This big transition is a reflection of our growing team as well as our diversifying services. The move got us thinking about how coming to work in an updated office space made us […]
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