Move over Baby Boomers, the Millennials have taken your spot as the generation to reckon with. Did you know five Group Two team members are millennials? And we aren’t wasting any time in effecting changes all over the economic landscape – from cars to real estate to lifestyle trends. The real estate world, in particular, […]
CHALLENGE: It’s summertime. Three months that should be prime selling time. But, your potential buyers are crazy busy. How do you get them interested in visiting a community or stay on their radar amid the pandemonium of summer? SOLUTION: Plan a series of fun activities that is aimed specifically at families. We helped this home […]
As THE ad agency for homebuilders, Group Two is charged with helping people make the most important purchasing decision of their lives – a new home where they’ll start life together, or raise a family, or settle down as empty-nesters. In order to do our job, we have to get to know our home builders, […]
We all know there are thousands of reasons homebuyers choose to buy new versus used, but how do we get the message across in a fun, simple way? We’ve helped Sunrise Homes take this idea from concept to reality! This direct mail campaign gives prospects the top ten reasons to buy NEW and we’ve marketed it in several […]
By now, every builder knows that getting potential home buyers to his/her website is critical. But what’s the best way to get them there? Advertising online is the obvious answer, but what site? Paid? Unpaid? ILS? Social media? With so many options for Internet audiences, it is not enough to just be a presence on […]
Being over 50 isn’t what it used to be. Think about what being 50 looked like to your parents and grandparents. Today, it’s very different. Baby Boomers are different. They are busier, healthier and more active than their predecessors – and their decisions about how to live their “golden years” reflect that. Today’s 55+ generation […]
Fall is a great time to have an Open House or two… The weather is cooler, and the seasons are a great source for Open House themes! For example: • Back to School! Held in September, visitors get gift cards for free school supplies, lunch snacks, books, etc. And the door prize is a chance […]
When it comes to portraying your communities and homes in their best light, the old adage is true – a picture is worth a thousand words. A good photo or two can convey so much about your product – whether it’s a great shot of your gorgeous kitchen or a lifestyle photo showing your target […]
Reaching your audience is the key to successful marketing, but in order to reach them, you have to really KNOW them. Who are they? What do they like? How do they communicate? What’s the best way to communicate with them? We’ve broken down your various demographics into some simple descriptions that might help you understand […]
Group Two Advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.
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