TUESDAY, JANUARY 9th
All Day (7:30 am – 5:30 pm)
Sales Central 2018 – The Future Is Here
West Concourse, Level 3, Room W312
Sponsored by Group Two and Rendering House
During Day 1 of IBS, Sales Central will be the place for you to re-energize, mingle and learn. Gather here with your peers and industry thought leaders throughout the day to experience the comforts and education that will power – and empower – your IBS experience.
8:00 – 8:30 am
Remodeler Central – How Do I Get My Digital Marketing to Drive Leads?
West Concourse, Level 3, Room W304 E
Presenter: Matt Coddaire, Group Two Advertising
Nearly 100% of home shoppers do some kind of research on the web. You know consumers are online, and your campaigns are working to reach them. But how do you get them to sign up on your website? Andy will share strategies and best practices to drive more leads from your digital marketing efforts.
12:45 – 1:45 pm
Strategic Career Planning through the Decades
West Concourse, Level 3, Room W305
Presenter(s): Alexandra Peters, Group Two Advertising | Jodie Unkovich, Mayberry Homes | Jenn Nowalk, Homes By Dickerson | Kerry Mulcrone, Kerry and Co.
Four successful women working in the building industry share stories and wisdom about setting goals and priorities at different life stages throughout their home building careers while in their 20’s, 30’s, 40’s, 50+ years.
5:00 pm – 10:00 pm
The Nationals Hyatt Regency Ballroom
WEDNESDAY, JANUARY 10th
9:30 – 11:00 am
NAHB 20 Club – Let’s Talk About Your Marketing
West Concourse, Level 3, Room W309
Presenter: Mollie Elkman & Team, Group Two Advertising
Experts from Group Two Advertising will meet with you one-on-one to help evaluate and reinvigorate your company’s social media and digital experiences. Some items covered during your review may include:
• Social Media Report Card
• Website Checklist
• Marketing Strategy
1:00 – 4:00 pm
Masters Session – Back to Basics: Marketing Essentials To Build Your Brand
West Concourse, Level 3, Room W300
Speaker(s): Mollie Elkman, Group Two Advertising | Matt Coddaire, Group Two Advertising | Lucy Wohltman, Zillow Group
With so much focus on big-picture ideas, many builders are left uncertain as to how to apply new marketing tactics to their businesses. This Master Session will take you back to basics and show you how to set up an annual marketing plan centered on the essential components that drive traffic in-person and online. You’ll learn how to apply the essentials good marketing is built on, including positioning and messaging, budgeting, execution, and measurement.