Another year, another chance to take your homebuilding company to new heights! As you head into 2019, what changes or additions will you make to your marketing plan to ensure your most prosperous year yet? At group two, we take a multi-faceted approach to marketing, because success is “built” from the efforts of many components.
If you don’t have a strategic marketing plan in place to reach your buyers group two is here to give you the gift that keeps on giving; some tips on what is best to include in your 2019 marketing strategy!
CRM and Remarketing Advertising: Utilize your CRM prospect list, as well as a remarketing pixel, as a targeting tool on Facebook in order to reach people that are already looking at your content and are interested in your homes. Showing up on multiple platforms where your buyers are searching is vital in the buying process!
Instagram: A platform that continues to see significant growth, Instagram is the place to be! Above all else, this social media tool is perfect to showcase appealing interior photography. 75% of users that see a company on Instagram take action and visit their website afterward! Also: 60% of Instagram’s users are millennials, making it a great platform to reach your potential target market!
Video: 80% of all internet traffic by 2019 will come from video. Well, 2019 is just around the corner, so it’s time to get in the game! Social algorithms push video content up on newsfeeds, so users are now getting faster, easier access to videos.
New Content: Refreshing old blog posts with updated content, images and keywords can increase traffic up to 111%. Consistently engage users to keep y
our website relevant and on the map. Your website should feature a blog with innovative content that has been formatted to target strategic, relevant keywords.
User Experience Design: When it comes to prioritizing rankings, search engines continue to place a heavy emphasis on how users engage with a website, especially on mobile. For every 2 seconds extra that it takes for your website to load, your bounce rate increases by 50%. Stop what you’re doing and focus on the user!
Structured Data Markup: Add a relevant markup to your website to reap its benefits, which will become increasingly necessary as we enter an AI-first age of search. Structured data markup allows search engines to create rich snippets with your onsite data.
Email Marketing: Engage both current and past prospects, as well as brand new audiences, with new messages, offers, products, and incentives to help grow and nurture your base to see results.
Third Party Listings Sites: Take advantage of top listing sites like Zillow, Trulia, and BDX with promoted/paid listings to get in front of buyers without needing an agent in the middle. Cut down on commissions and get leads directly!
Event Marketing: Building trust with prospects is key. Showcase your product in a way that the internet cannot by inviting buyers to see the progress in a community and the quality of workmanship. This is especially important with your active adult buyers who value trust above all else.
Start the Conversation: Online search is becoming more conversational and personal, so make sure to utilize accessible language in your marketing. After all, searches for “open,” “now,” and “near me” have grown by over 200% in the last two years.
Focus on Attribution: There are multiple touch-points online — make sure your digital campaigns are using an attribution model that focuses on all touch points, and not just the first or last.
Connected TV: A prime way for builders to leverage TV is with the power of digital data. A connected TV campaign strategy makes television much more cost effective and efficient.
When you’re busy around the holidays, some aspects of your marketing may not get the attention that they need. Fortunately, at group two, we take the time to care for each and every marketing component, and never let any piece of the puzzle slip away.
We’re ready to discuss and and all of these tactics today!