There’s so much to be thankful for this time of year. Here at group two, we have a unanimous love for Thanksgiving leftovers. No hours spent cooking. No small talk with your weird uncle (we all have one). Just your favorite dishes right now, on your terms.
You know what Thanksgiving leftovers remind us of? A few of our favorite year-end campaigns to sell move-in ready homes…
A Well-Rounded New Home Marketing Campaign
As you wrap up another year of sales, consider focusing your efforts more towards your existing inventory homes that buyers can see and experience now. After all, the holiday season is the perfect time to focus on buyers who are eager to start 2019 in their NEW home.
It’s crucial to note that an effective, well-rounded home builder marketing campaign is not complete without all of its components. You wouldn’t make a leftover turkey sandwich without stuffing and gravy, would you? Your campaign needs all of its “ingredients” — digital ads, flyers, emails, blogs, etc. — to come together perfectly to drive the right buyers to your homes.
Group Two Case Study
This season, group two implemented a holiday inventory campaign for DeLuca Homes in Pennsylvania and New Jersey, which included digital, social, and realtor outreach pieces. By targeting prospects on different platforms with the perfect blend of information and
holiday spirit, we were able to spark excitement and holiday sentiment in those eager buyers, and get them out for an in-person visit.
In an email sent out to prospects, we made sure to strike a balance between urgency and cheer. After all, there’s nothing happier than the warmth of home, and we ensured that both the content and imagery evoked this beloved feeling. And of course, incredible move-in ready homes aren’t available forever… A timeline for the incentives created a sense of urgency, which enticed prospects to make a purchase sooner.
Happy Holidays To You and Yours
Some may be willing to wait hours for a freshly-cooked Thanksgiving turkey, but many just don’t have time to baste. If there’s equally-as-delicious food in the fridge, why wait? When your prospects are ready to start the rest of their lives, your inventory homes hold the key to making this happen.
When it comes to the home builder marketing campaigns we create at group two, we know that each piece of the turkey sandwich holds equal weight. Every component of the marketing strategy brings real value to our overarching goal — to drive qualified traffic that converts to sales.