It’s impossible to hide our team culture at group two. It’s who we are, how we work together, and a huge part of how we connect with and work with our builders. This past week, Mollie spoke at The International Builders’ Show in Las Vegas about this very topic, and how your internal culture IS […]
Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]
From his studio apartment in 1969, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry — but 50 years later, Mollie Elkman continues to grow group two, a company born from one leader’s vision and refined by […]
Another year, another chance to take your homebuilding company to new heights! As you head into 2019, what changes or additions will you make to your marketing plan to ensure your most prosperous year yet? At group two, we take a multi-faceted approach to marketing, because success is “built” from the efforts of many components. […]
There’s so much to be thankful for this time of year. Here at group two, we have a unanimous love for Thanksgiving leftovers. No hours spent cooking. No small talk with your weird uncle (we all have one). Just your favorite dishes right now, on your terms. You know what Thanksgiving leftovers remind us of? […]
Name: Phone Number: Email Address: While the contact form appears the same across different media, whether it be on your website, Zillow, Trulia, Traffic Card, or Lead Generation Ads on Facebook, not all leads should be treated the same! The one thing that does stay consistent across these platforms and the leads that you gather […]
Update from our Social Media Team! Due to recent events, ad targeting on Facebook will be shifting in mid-August, but don’t worry – we’re prepared!
By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]
We’re Hiring! Account Services, Social Media, Media Planning, and Digital Media Interns for Fall 2018. August – December, minimum 16 Hours per week. What’s This Internship All About? Being part of a full-service agency, that just recently won Philadelphia’s Best Places to Work 2018, you will learn what the Account Management, Social Media, Media Planning, or […]
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
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