PHILADELPHIA, PA – Group Two Advertising, a full service advertising agency specializing in home builder marketing solutions, announced today it was honored as a 2015 Best Places to Work recipient by the Philadelphia Business Journal. “It’s an honor to be recognized by the Philadelphia Business Journal as one of the Best Places to Work,” […]
Homebuilders, are you keeping your mobile audience captive? How does your website look on mobile? If you’re not sure, you need to check out this mobile media report! According to a recent report by the Internet technology analysts at ComScore, mobile phones now account for 62% of all time spent online and media users spend […]
As the year winds down and people get sucked into holiday frenzies, many builders decide to pack it in until spring. But we say this is a great time to advertise and get traffic into your communities. 1. Emotions Running High: Thematically, it’s a perfect time to tap into the emotional side of people. Blazing […]
Renowned author and speaker, Myers Barnes, and international speaker and building industry expert, Mollie Elkman, have just released their new e-book, entitled PROVEN PRE-SALES: How to Successfully Launch a New Community. It guides homebuilders through the process of successfully – and profitably – launching a new home community. The book details the entire pre-sale process, […]
Did you know that 93% of communication we use is nonverbal, i.e. projected through our facial expressions and body movements? Considering this fact, it is no surprise that we needed to create a modern way to express our emotions via text/email/snapchat. The solution? EMOJIS. These characters are more than just a girl flipping her hair […]
Move over Baby Boomers, the Millennials have taken your spot as the generation to reckon with. Did you know five Group Two team members are millennials? And we aren’t wasting any time in effecting changes all over the economic landscape – from cars to real estate to lifestyle trends. The real estate world, in particular, […]
Here at Group Two we are always learning. Being passionately inquisitive is just part of what we do. We study housing trends in markets coast to coast. We read the newest marketing books and articles. We analyze social media behavior patterns. We challenge ourselves to discover new skills and techniques to better ourselves, and to […]
It seems as though you’re always updating your website – the content, the photos, the layout. But, mostly it’s just for cosmetic purposes. Now, you’ve been hearing about something called Responsive Web Design. What is it, and why do YOU need it? Simply put, Responsive Web Design (aka RWD) is a way of creating sites […]
CHALLENGE: It’s summertime. Three months that should be prime selling time. But, your potential buyers are crazy busy. How do you get them interested in visiting a community or stay on their radar amid the pandemonium of summer? SOLUTION: Plan a series of fun activities that is aimed specifically at families. We helped this home […]
We all know there are thousands of reasons homebuyers choose to buy new versus used, but how do we get the message across in a fun, simple way? We’ve helped Sunrise Homes take this idea from concept to reality! This direct mail campaign gives prospects the top ten reasons to buy NEW and we’ve marketed it in several […]
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