Group Two is the next adventure for Joanna Seo, our newest team member! Joanne was born and raised in the Philadelphia suburbs and graduated with a Bachelor’s degree in Environmental Science from Temple University. She has since decided to make a career change into marketing and advertising, and the growing and innovative nature of Group […]
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This week, Mollie Elkman, President of Group Two Advertising in Philadelphia, will be one of the guest speakers at the Greater Kansas City Home Show in Kansas City, Missouri. She will be presenting two seminars – “Marketing To The 2014 Buyer” and “Marketing Green Certified Homes: Myths, Lessons & the Future”. In “Marketing To The […]
We’re so excited to welcome the newest member of our team, Pamela Schatz! Pamela comes to us from the suburbs of Philadelphia with a public relations and marketing background. She spent her college years attending Indiana University of Pennsylvania with a concentration in Communications. What drew Pamela to Group Two was her interest in learning […]
We wanted to share this article featuring strategies from Group Two’s Mollie Elkman on the approaching Spring selling season! “The long winter doesn’t have to negatively impact spring sales,” notes Mollie. “In fact, builders can use the weather to their advantage by using marketing messages that resonate with their winter-weary buyers.” Here a few of […]
Mollie Elkman, President of Group Two Advertising in Philadelphia, spent yesterday morning with the Home Builders Association of Bucks and Montgomery Counties presenting a seminar on Marketing To The 2014 Buyer at their offices in Ft. Washington, Pennsylvania. Elkman discussed how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like […]
Keeping Track of Marketing Dollars Click above to watch and listen as President of Group Two Advertising and marketing strategist, Mollie Elkman, discusses tracking your marketing dollars, no matter what the cost, by coming up with a plan. An excel spreadsheet that includes everything that you are doing is highly recommended and discussed. Group […]
Watch President of Group Two Advertising, Mollie Elkman, discuss how to compete against resale/used homes. She addresses why this marketing message is so important to today’s homebuilder and shares some effective ad samples. Visit www.grouptwo.com for more information.
Group Two is happy to announce and welcome our newest addition to the team.. Daniel Gerson! Daniel’s background in financial management makes him a perfect fit as our new Chief Operations Officer. He is excited to bring his love of numbers to Group Two and work in a creative environment. Daniel is from Philadelphia and […]
It is no secret that how and where new home builders advertise has changed over the years. We see less and less of our clients running weekly print ads in their local newspapers. The evolution of technology has changed the way we advertise. We see online ads on sites such as Trulia or Zillow, […]
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