It is no secret that how and where new home builders advertise has changed over the years. We see less and less of our clients running weekly print ads in their local newspapers. The evolution of technology has changed the way we advertise. We see online ads on sites such as Trulia or Zillow, or banner ads on our local paper’s website instead of their print publication. Regardless of where you are spending your dollars, it is important to have a plan in place to keep track of each dollar spent. A Media and Marketing budget allows you to look back at what you are spending on a monthly, quarterly, and yearly basis. You can keep track of the creative you ran, and see which dates or ads resulted in higher traffic numbers. By having a detailed plan or schedule, you are sure to never go over your budget!
Group Two advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.