This week, Mollie Elkman, President of Group Two Advertising in Philadelphia, will be one of the guest speakers at the Greater Kansas City Home Show in Kansas City, Missouri. She will be presenting two seminars – “Marketing To The 2014 Buyer” and “Marketing Green Certified Homes: Myths, Lessons & the Future”.

In “Marketing To The 2014 Buyer”, Mollie will discuss how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like a buyer in everything marketing related. “The best home builder marketing connects emotionally,” said Mollie. “In order to make sure your company is considered in 2014, you need to show up where prospects are looking for information and ensure that your message is the right message for your buyer.”

“Marketing Green Certified Homes: Myths, Lessons & the Future” covers the challenges that builders face when trying to educate buyers on both the value of owning new and the value of a Green Certified home.  Mollie will address how builders can position their company as a thought leader in their market and become a valued partner to buyers. She will also discuss educating buyers on the benefits of green building and how to differentiate your homes from other builders or resales.

If you’d like to learn more about booking Mollie for a seminar for your local HBA or builders’ group, contact Mollie at melkman@grouptwo.com or 215-561-2200.

Group Two Advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.