What is Responsive Web Design… and Why Do You Need It?

Screen Shot 2015-07-30 at 9.32.34 AMIt seems as though you’re always updating your website – the content, the photos, the layout. But, mostly it’s just for cosmetic purposes. Now, you’ve been hearing about something called Responsive Web Design. What is it, and why do YOU need it?

Simply put, Responsive Web Design (aka RWD) is a way of creating sites that deliver an optimal viewing and interaction experience – easy reading and navigation with less panning and scrolling. RWD works across a wide range of devices, from desktop computer monitors to mobile phones. In other words, the site will be readable and navigable no matter where or how you’re accessing it.

What’s the difference between your current site and an RWD site? Pretty much everything! A site designed with RWD adapts the layout to the viewing environment; it uses images that are flexible and adapt to not only their display but also to the device it is being viewed on.

Why does this matter to you? Your prospective buyers are doing most of their new home searching on mobile devices – so it’s important that your website works for them wherever they are viewing it.

  • – 66% of cell phone owners say they use their phones to go online — to browse the internet, exchange emails, or download apps
  • – One third of cell phone owners say that their primary internet access point is their phone, as opposed to a desktop or laptop computer
  • – 30% have used their phones to decide whether to visit a business

In fact, web designers have started designing websites with the mobile version first because this makes the website more flexible and interactive. Since the usage of tablets and smartphones has surpassed desktops and laptops, it has become necessary to deploy the mobile first approach responsive design.

The bottom line: If your site isn’t responsive, then your prospects won’t get the full benefits of your website. Make sure you’re showing up in the right places with the right message!

Group Two Advertising is a full service agency devoted specifically to new home builder marketing and social media.  215-561-2200.

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