Recently, Group Two worked with Cornerstone Homes to launch the Grand Opening of the sales center for their newest community, The Villas at Ashlake. The challenge…this new Sales Center is in a strip mall about a mile down the road from the site where the community is being built in Chesterfield, VA. So, in addition […]
By investing time and money into social media marketing, you may think you’re doing all the right things. But if you’re not playing by Facebook’s rules, you’re fighting an uphill battle. There’s more to a successful strategy than simply getting people to engage with your posts. Just this past week, Facebook introduced its third major update […]
If you’re looking for ways to improve your marketing strategy to reach more buyers in the right places, there’s one HUGE aspect you cannot ignore: Social Media. In today’s digitally connected world, even if you’re still skeptical about whether social media can work for your business, it’s time to change your mindset. Why is social […]
In 2004, the human attention span was 12 seconds. Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]
What was the last time you made a sizable purchasing decision? Did you shop around, talk to friends and family or explore online? As educated consumers, we make sure we do our research, and once we get serious, we narrow down our options to a short list. And how many are on this list? You […]
Account Services Intern Group Two Advertising, THE ad agency for home builders and voted one of the Philadelphia’s best places to work for 2015, has an opportunity for an out-of-the box and forward-thinking intern who’s ready to learn and create with our animated, homebuilder-happy, advertising-obsessed, Bananagram-playing team. What’s This Internship All About? Being part of a full-service agency, you […]
The Builders’ Show is always a blur of activity, so when you’re making up your itinerary, don’t forget to schedule in some of Group Two’s events! And if you want to set up a time to meet to discuss your marketing for 2017, call or email us now so we don’t miss each other! […]
As the holiday hustle and bustle ramps up, many builders tend to back off until after the New Year. But instead of sitting the season out, you could be connecting with prospective buyers by celebrating the feelings of companionship, appreciation and other sentiments that the holidays bring! Here’s why: End of Year Urgency The end […]
Every builder has hopes of generating high-quality leads when they deploy an advertising campaign. It’s important to have specific goals in mind and reach your audience on the appropriate platforms with the right language. Group Two works with builders to determine the most effective collaboration of media and messaging to connect with buyers on a personal […]
This past month, Group Two said goodbye to the old building on Ludlow Street that’s been our home for over 40 YEARS! This big transition is a reflection of our growing team as well as our diversifying services. The move got us thinking about how coming to work in an updated office space made us […]
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