What was the last time you made a sizable purchasing decision? Did you shop around, talk to friends and family or explore online? As educated consumers, we make sure we do our research, and once we get serious, we narrow down our options to a short list.

And how many are on this list? You guess it- THREE.

Your buyers are looking for reasons NOT to buy from you, so everything you do is an opportunity to not get ruled out of this 3-builder list.

Check out this video to learn more about not only making sure you’re on your buyer’s short list, but on the top of it!