The Builders’ Show is always a blur of activity, so when you’re making up your itinerary, don’t forget to schedule in some of Group Two’s events! And if you want to set up a time to meet to discuss your marketing for 2017, call or email us now so we don’t miss each other!

TUESDAY, JANUARY 10^th

All Day
Sales Central
West 312
Brought to you by Group Two Advertising and Myers Barnes

During Day 1 of IBS, Sales Central will be the place for you to reenergize, mingle, and learn. Gather here throughout the day to experience the comforts and education that will power—and empower—your IBS experience.

5:30 pm – 9:30 pm
The Nationals
Hyatt Regency Ballroom

Attending Nationals? Make sure you let us know! We’ll be celebrating with the builders we work with who are being recognized for their marketing.

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WEDNESDAY, JANUARY 11^th

9:45 am – 10:15 am
Remodelers Central
Social Media Toolbox
West 304E
With Andrew Bergren of Group Two Advertising

Learn how to successfully connect with potential customers, build relationships and increase business opportunities with social media. Evaluate which social media sites will work most effectively for your business, as well as how to make sure your content is relevant to your customers.

1 pm – 2:30 pm
NAHB 20 Clubs
Let’s Talk About Your Marketing
West 309 – 20 Club Headquarters and Lounge
With Group Two Advertising

Experts from Group Two Advertising will meet with you one-one-one to help evaluate and reinvigorate your company’s social media and digital experiences. Includes:

• Social Media Report Card
• Website Checklist
• Marketing Strategies

3 pm – 3:30 pm
How To Connect With Millennial Homebuyers
Booth W5488
With Lasso CRM & Andy Bergren from Group Two Advertising

Learn the most effective ways to connect with the next generation of home buyers – Millennials – in this mini-educational session.

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THURSDAY, JANUARY 12^th

10:30 am – 11:30 am
The Forgotten Generation: How to Market & Sell Homes to Gen X Buyers
West 315
With Matt Coddaire of Group Two Advertising | Rachel Flint of Hubbell Homes | Mary Adams of Forrest Performance Group

When it comes to marketing and selling new homes, you often hear about Baby Boomers and Millennials, but what about the generation in between? Learn the do’s and don’ts for connecting with Generation X.