There is nothing more important in marketing than a first impression. As humans, we form our opinions in the first few seconds that we meet someone, see a product, or even set our eyes on the most significant financial and emotional purchase in our lives…our home. Today’s homebuyers have short attention spans, which means capturing […]
As a homebuilder, you have to be smart about where you’re spending your marketing dollars. Your goal should be to direct the bulk of your budget to programs and campaigns that will ultimately drive results, which for builders means driving qualified traffic. The more qualified traffic you deliver to your sales team, the greater the […]
As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]
Don’t miss the Social Media Toolbox webinar with Group Two’s very own Andy Bergren & Chelsey Keenan on Thursday, April 21st at 12 pm ET (9 am PT). This webinar is being hosted by LASSO CRM and it’s FREE! So what are you waiting for? Sign up today! The Social Media Toolbox webinar will offer […]
Being over 50 isn’t what it used to be. Think about what being 50 looked like to your parents and grandparents. Today, it’s very different. Baby Boomers are different. They are busier, healthier and more active than their predecessors – and their decisions about how to live their “golden years” reflect that. Today’s 55+ generation […]
Mollie Elkman, President of Group Two Advertising in Philadelphia, spent yesterday morning with the Home Builders Association of Bucks and Montgomery Counties presenting a seminar on Marketing To The 2014 Buyer at their offices in Ft. Washington, Pennsylvania. Elkman discussed how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like […]
A E I O U and sometimes Y. Today Twitter announced a new two-tiered service: Everyone can use the basic service Twttr, but you only get consonants. For $5 a month, you can upgrade to the premium service which allows you to use vowels as well. The change goes into effect today April 1st! The […]
Research shows that your cover photo (the large image that runs across the top of your facebook page) is the first thing people look at, and for the longest amount of time. So how can builders make sure to stand out in that space? One way, is to differentiate your facebook page with a unique […]
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