With the most Wonderful Time of the Year is upon us, there are so many fun ways to incorporate the holidays and the seasons into your marketing strategy. Instead of backing off your efforts until the New Year, take advantage of seasonal sentiment by connecting with prospective buyers through companionship, appreciation and family! Here’s how: […]
Google My Business (GMB) listings appear right when buyers are searching for your homes on Google Search and Maps. Therefore, it is very important to claim, update and optimize your listing, so that you’ll be as visible as possible to potential buyers, increasing your chances of driving them to your locations. Google My Business serves […]
Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]
Many builders struggle with how to promote a brand new community to prospects on social media. With no product, no homeowners (yet!) and no photography, it can be a challenge to reach and engage users on such visually driven media channels. The main goal of pre-selling is to make the invisible, visible… but how? In […]
Account Services Intern Group Two Advertising, THE ad agency for home builders and voted one of the Philadelphia’s best places to work for 2015, has an opportunity for an out-of-the box and forward-thinking intern who’s ready to learn and create with our animated, innovative, homebuilder-happy, advertising-obsessed team. What’s This Internship All About? Being part of a full-service agency, […]
The Importance of Video Marketing The verdict is in! Video marketing is the most influential marketing strategy that you should be using right now to attract new leads. If you think about it, the effectiveness of video should not be that surprising. After all, vision is our most dominant sense. Videos have the ability to […]
Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
If you’ve been managing a Facebook page for the last couple of years, you may have recently noticed a considerable dip in the number of people viewing and engaging with your posts. Don’t be alarmed; it’s not just you. Facebook has done this on purpose to prioritize certain content, but there are ways you can […]
Another day, another new Facebook ad. But we’re not complaining because with each one, it keeps getting easier for your buyers to start a conversation with you whenever, wherever they want. Facebook Messenger has one of the latest ad updates, allowing users to have a fast and convenient way to schedule appointments with you or […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
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