Hi, builders! Thank you for joining our creative strategy check-in — we’re always excited to talk shop. Simply put, your creative strategy informs the way you communicate and interact with potential buyers, both online and in person. (Which means, of course, it’s one of the most integral components of your business.) What is Creative Strategy […]
You’ve seen them. You’ve created them. You (maybe) enjoy them as much as we do. Instagram stories are the perfect way to get your buyers’ attention in real time — and show them exactly what’s happening with your homes at the moment. Having a strong “Insta story” strategy doesn’t just prove that you’re on top […]
As we head into fall, keep in mind that while some families will be returning to the office and school, others aren’t at that stage just yet. This means that your upcoming events (model grand openings, realtor luncheons, open houses, etc.), shouldn’t just be onsite anymore. During this “hybrid” moment, it’s important to make sure […]
By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Don’t miss the Social Media Toolbox webinar with Group Two’s very own Andy Bergren & Chelsey Keenan on Thursday, April 21st at 12 pm ET (9 am PT). This webinar is being hosted by LASSO CRM and it’s FREE! So what are you waiting for? Sign up today! The Social Media Toolbox webinar will offer […]
Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event. The Campaign Details: What: A Hard Hat Tour Event at Cornerstone’s new model home Where: Everywhere! Eblasts Blogs […]
Did you know that 93% of communication we use is nonverbal, i.e. projected through our facial expressions and body movements? Considering this fact, it is no surprise that we needed to create a modern way to express our emotions via text/email/snapchat. The solution? EMOJIS. These characters are more than just a girl flipping her hair […]
This past week, Group Two co-hosted a unique educational event for new home builders March 16-17 at The Four Seasons Hotel in downtown Philadelphia. Hosted by Mollie Elkman, president & owner of Group Two Advertising, and Myers Barnes, principal of Myers Barnes Associates, The New Home University was a two-day seminar centered on giving new […]
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