Hard Hat Tour Brings Buyers Through the Door Before Walls Are Up!

Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event.

The Campaign Details:

What: A Hard Hat Tour Event at Cornerstone’s new model home

Where: Everywhere!

  • Eblasts
  • Blogs & Social media
  • Digital Ads
  • Print Ads
  • Press Releases

Results: Over 40 Attendees, and 4 direct sales!

Conclusion: Event marketing works! With the right messaging, strategy and placement, investing in a strong marketing campaign is totally worth it!

To view more of Group Two’s campaigns and creative work: Click Here

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