Did you know 67% of consumers have used a company’s social media channel for customer service? The user experience on these channels provides a reason for customers to engage with your social media pages, so it’s a vital part of your overall marketing strategy. Whether it’s providing more information about your product, your team or […]
The clever, outgoing and multi-talented Vicky Bak is not only a skilled social media marketer, but she’s also known for her incredible artistic abilities. This creativity has helped us develop new and engaging tactics for our builders’ strategies, but now it’s time to get to know the many other sides of Vicky that we love! […]
Many builders struggle with how to promote a brand new community to prospects on social media. With no product, no homeowners (yet!) and no photography, it can be a challenge to reach and engage users on such visually driven media channels. The main goal of pre-selling is to make the invisible, visible… but how? In […]
Did you know that Facebook now serves ads for more than 2 million businesses? That means you can get your message in front of the right people with pinpoint accuracy and at a far higher ROI compared to many other advertising platforms. Creating and selecting a target audience is one of the most important components […]
Account Services Intern Group Two Advertising, THE ad agency for home builders and voted one of the Philadelphia’s best places to work for 2015, has an opportunity for an out-of-the box and forward-thinking intern who’s ready to learn and create with our animated, innovative, homebuilder-happy, advertising-obsessed team. What’s This Internship All About? Being part of a full-service agency, […]
Facebook remains on the cutting edge of social innovation as they roll out their new cover video feature in their latest update. The days of static images limiting your business profile aesthetics and engagement are over. According to eMarketer, more than 62% of the world’s internet users will view digital video in 2017, and that […]
If you’ve been managing a Facebook page for the last couple of years, you may have recently noticed a considerable dip in the number of people viewing and engaging with your posts. Don’t be alarmed; it’s not just you. Facebook has done this on purpose to prioritize certain content, but there are ways you can […]
Another day, another new Facebook ad. But we’re not complaining because with each one, it keeps getting easier for your buyers to start a conversation with you whenever, wherever they want. Facebook Messenger has one of the latest ad updates, allowing users to have a fast and convenient way to schedule appointments with you or […]
Recently, Group Two helped one of our clients, Elite Homes, with a Grand Opening event. We recommended tying the event into a timely topic that is trending throughout the media world and that people could relate to right now. (Not only can this can make the event more enticing, but it is also better for impressions and interactions on social […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
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