In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising. In fact, there’s nothing quite as compelling as authentic testimonials and UGC when it comes to showing who you really are. Leveraging UGC-like ads is a key strategy for brands looking to increase engagement and conversions. Discover the […]
Tag: Social Media
How To Respond To Reviews
Whether it’s a good review or a bad review on social media – responding to them in the correct way is vital! Chelsey and Victoria from your Group Two Social Team are back to give you the tips and tricks on how to respond to both of them!
Social Media Update: Facebook Targeting
Update from our Social Media Team! Due to recent events, ad targeting on Facebook will be shifting in mid-August, but don’t worry – we’re prepared!
Summer Interns – We’re Hiring!
We’re Hiring! Account Services, Social Media, and Media Planning Interns for Summer 2018. May – August, minimum 16 Hours per week. What’s This Internship All About? Being part of a full-service agency, you will learn what the Account Management, Social Media, or Media Planning teams do on a daily basis to manage accounts, oversee social media […]
Welcome Back Home to Group Two, Chelsey!
Group Two is thrilled to welcome Chelsey Keenan back to the States and back to our team! She has certainly been missed these past few months, by both the agency and the builders she’s worked with, and we are all happy the original Group Two Homegirl is home! Chelsey is smart, savvy and very, very […]
5 Tips to Improve Your Photos for Social Media
Follow these Best Practices for Better Social Media Photos You’ve probably heard by now that the Facebook newsfeed has recently launched a significant update. (If not, check out our blog!) Facebook is now prioritizing business pages and posts based on how much engagement they receive from their followers. Now, more than ever, you need to […]
6 Tips to Incorporate Your Brand into Your Homebuyer’s Big Moment
Yes. Buying a Home is a Status-Worthy Moment. And yes, you (builders) should be a part of it. I came back across a Wall Street Journal article from November titled, “The secret to selling a home to millennials: It’s just a backdrop for Facebook photos”. Although it’s supposed to be funny, it’s also increasingly true. […]
The Builders’ Guide to Beating Facebook Zero
With Facebook’s latest news feed update, you may be wondering how builders will be affected. There’s a lot of information out there on how to adjust your page’s content, so we’re here to help. Here’s a break down of the changes to revamp your social media marketing strategy to to be the most effective. What […]
At Home with Group Two: Katie Seibert
Everyone here at Group Two loves working with this awesome team member just as much as our builders do! Whether she’s executing social media campaigns or strategizing new creative, Katie is serious about our builders’ marketing strategies, but her bubbly, fun-loving personality makes everyone she works with feel right at home! She’s so full of […]
We’re Hiring! Account Services & Social Media Intern for Winter/Spring 2018
What’s This Internship All About? Being part of a full-service agency, you will learn what the Account Management team does on a daily basis to manage accounts, oversee creative campaigns and keep clients happy! This internship will give you exposure to the creative process, client relations and ultimately help you gain an understanding of how the […]