Transcript [00:00:00] Hi and welcome to building perspective with Matt Riley and Mollie Elkman. We’re here to bring value to you and your team by exploring all things sales and marketing. All from different perspectives. And today, our focus discussion of the week this week is the international builders show. So I’m sure our listeners […]
Transcript [00:00:00] Matt: It’s not the, he did this amazing job on a sales process, but it was that he had one and that he listened to the issues. My quote unquote pain, cause everybody is buying something because they have a pain in our industry. It’s, they had a life changing event. Right? It […]
Transcript [00:00:00] Matt: Everybody knows, they at least know they can track stuff, right? We, I can see this data, I expect to track things, but what is, what is the things that are, that are, we’re looking at. What does it tell me I need to change? What adjustments do I need to make […]
Transcript [00:00:00] Bassam: We expect everything now, you know, far be it for us to ever expect someone to wait for us for minutes, let alone hours. Today’s average consumer research continues to support that. If you’re on a live chat, for example. And you don’t get a response within eight seconds, we’re more likely […]
Transcript [00:00:00] Jake: With millennials that you need to communicate with this group. You know, this is a group that is used to being involved in a lot of processes and every step within that process. So this is a group that, right. They text, they, you know, they’re, they’re on their phones constantly. I […]
Transcript [00:00:00] Matt: Everyone’s default. Go to is energy efficiency, right? Like they’re like, Oh, how? How are you different? Oh, well, we’re energy efficient and we have a warranty and we build quality homes and we have a team who cares? Well, so does everybody else. That’s the reality of it. That’s the. Standing […]
Transcript [00:00:00] Mollie: Buyers expect choice and the choice starts not just when it comes to product and what you’re building. It comes to how they engage with you, how they interact with you, how they consume information. And part of. Having that choice in, in where they get information is really this underlying feeling […]
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