Tag: Mollie Elkman

S1 EP43 | The Science of Bias With Lindsey Tepfer

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Transcript [00:00:00] When you’re interacting with any given situation, it’s really useful to sort of just think as a general scientist question yourself, question, the information you have in front of you, question your thoughts. often when we’re coming up with a hypothesis, we might say, okay, my hypothesis is that, you know, when I […]

S1 EP41 | Likability Is Overrated With Mary Marshall Forrest

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Transcript [00:00:00] Mary: Today, I believe, you know, home building is in a, it’s in a really beautiful place because people are spending more times in their homes than ever before. So they’re noticing what they love and what they don’t love. you know, I’ve spent more nights in my, at home in the past […]

S1 EP39 | The 7 Steps of Virtual Selling With Roland Nairnsey

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Transcript Matt: . [00:00:00] Hi, and welcome to building perspective with Matt Riley and Mollie Elkman. We’re here to bring value to you and your team by exploring all things sales and marketing related. Oh. From different perspectives. All right. We are. Here for another episode of building perspective. Live with my good friend Roland […]

S1 EP37 | Success In a Time of Crisis with Laura Hanson

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Transcript [00:00:00] Laura: You know, everyone’s a little different, but overall I think we’ve been really surprised at how okay buyers are with all of this, how comfortable they are. I think that anybody that was looking to buy a home or in this process that hasn’t directly been affected by maybe losing their job […]

S1 EP36 | Homebuilder Website Updates With Greg Bray

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Transcript [00:00:00] Greg: The bigger issue I really see right now is. Understanding that things are going to change forever because of this, and therefore, what do you need to be doing to position yourself going forward that you haven’t done in the past? What can you learn right now? Because you’ve had your , […]

S1 EP35 | Let’s Get Real

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Transcript Episode 35 FINAL_LOUD With messaging right now, every word matters because you know people are. Though tired people are sick of being home. Uh, the words and emotions that you evoke are just, that’s everything right now. So people talk about content. People talk about getting your brand out there, but they don’t, they […]

S1 EP34 | Follow Up: Who Does It Anyway With Dave Betcher

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Transcript Dave: Well, what I’m seeing, Matt, is there’s, there’s a high level of disappointment on the consumer side because what their expectation was leading up until the point that they inquired, they saw, you know, some beautiful advertising. They saw some really strong calls to action. They saw a beautiful website. And a lot […]