Tag: Mollie Elkman

Group Two’s Mollie Elkman Knows What Women Want, And it’s Not Pink

Nationally acclaimed publication, Building Products Digest, recently featured our own Mollie Elkman in last month’s article, “Savvvy Leaders Sponsor Networking Events for Women.” Examining marketing events geared for women, the article explores the many strategies, ways, and even clichés that marketers go about connecting with their female audience. Mollie Elkman adds her two cents with […]

Register Today For The Professional Builder “Under 40 Executive Summit”

Often times the hardest part of our busy workdays is slowing down for a second to stop and THINK. We run from project to project and task to task just trying to keep up. The Professional Builder “Under 40 Executive Summit” in Newport Beach, California, is meant for US. As business leaders, it is our job not to […]

Catch Mollie Elkman in Kansas City!

This week, Mollie Elkman, President of Group Two Advertising in Philadelphia, will be one of the guest speakers at the Greater Kansas City Home Show in Kansas City, Missouri. She will be presenting two seminars – “Marketing To The 2014 Buyer” and “Marketing Green Certified Homes: Myths, Lessons & the Future”. In “Marketing To The […]

Check Out This Builder Magazine Article About The Spring Selling Season!

We wanted to share this article featuring strategies from Group Two’s Mollie Elkman on the approaching Spring selling season!  “The long winter doesn’t have to negatively impact spring sales,” notes Mollie. “In fact, builders can use the weather to their advantage by using marketing messages that resonate with their winter-weary buyers.”  Here a few of […]

Mollie Elkman Discusses Marketing To The 2014 Buyer

Mollie Elkman, President of Group Two Advertising in Philadelphia, spent yesterday morning with the Home Builders Association of Bucks and Montgomery Counties presenting a seminar on Marketing To The 2014 Buyer at their offices in Ft. Washington, Pennsylvania. Elkman discussed how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like […]

What Is Your New vs Used Marketing Message?

Watch President of Group Two Advertising, Mollie Elkman, discuss how to compete against resale/used homes. She addresses why this marketing message is so important to today’s homebuilder and shares some effective ad samples. Visit www.grouptwo.com for more information.