Everyone’s heard it: Words matter. But unless you spend your days obsessing over nouns, verbs, and adjectives, (Hi! 👋), you may not have thought about why word choices truly matter. As a copywriter, I have to convey specific messaging in an allotted format. For example, an email announcing a new phase of construction, and compelling […]
In marketing, there’s a time to save and a time to spend. When sales slow down, it’s tempting to pull back. While you should certainly prioritize marketing initiatives, remember that branding and lead generation are two of your most important strategies to focus on for ongoing success. In a situation like we have today where […]
Bringing It Home! After this year’s International Builders’ Show (IBS) in Las Vegas, we’re feeling reenergized and excited for what’s ahead in the housing industry, not only in sales & marketing but product design, innovation, and building the next generation! We sat down with the g2 team and asked about their favorite moments, best sessions, […]
By Nikki Brown In today’s market, we are seeing buyers cycle through longer conversion timelines compared to 2020-21 due to circumstances like the unpredictability of interest rates. Buyers are hesitant and they’re spending more time online browsing before they pick up the phone, fill out a contact form, or finally convert to an appointment. They […]
2023 Homebuilder Sales and Marketing Tools & Technology Planning for Success In a Changing Market Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of […]
2023 Homebuilder Sales and Marketing Planning Impactful Goals & Strategy for the Changing Market (Part One) For weeks leading up to the season’s first Monday Night Football game, Seahawks fans were preparing for a loss. In an unexpected turn of events, the Seattle fans cheered as Russell Wilson lost his first game as a Denver Bronco. […]
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Everyone here at Group Two loves working with this awesome team member just as much as our builders do! Whether she’s executing social media campaigns or strategizing new creative, Katie is serious about our builders’ marketing strategies, but her bubbly, fun-loving personality makes everyone she works with feel right at home! She’s so full of […]
This is our schedule of Programs & Events. If you’ll be in Orlando and want to set up a time to meet to discuss your marketing for 2018, call or email us now so we don’t miss each other! TUESDAY, JANUARY 9th All Day (7:30 am – 5:30 pm) Sales Central 2018 – The Future […]
What an amazing morning with Facebook! Just a few businesses were invited to be involved in an interview session and panel about how to grow businesses through Facebook, and Group Two was one of them! We are so proud of our team and the ongoing effort we make to stay proactive with the ever evolving […]
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