Homebuilder Sales and Marketing Planning Guide – Part 2

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2023 Homebuilder Sales and Marketing Tools & Technology

Planning for Success In a Changing Market

Working with hundreds of home builders across the country, Group Two has insight into various tools that can help enhance the whole brand experience and increase revenue. With builders going into budget planning season, we want to leverage some of our insights to help ensure our partners and industry friends are planning for success.

From the latest in chat to CRMs, social media programs to virtual tour software, lead generation to self-tours, there are many tools available to help builders perform more efficiently while selling more homes. We have compiled a list of some of the most popular tools we’ve seen used by our builders to support their marketing and online sales. Check them out, and get in touch if you want to give any of them a try. 

Top Homebuilder Sales and Marketing Planning Tools

Considerations for your 2023 Budget

These tools allow online sales teams to be available for quick questions, and offer another touch point to convert your customer to a viable sales lead and then convert them to an appointment. It’s a convenience for your customers and offers you a chance to connect with them while they are on your website. 

Live Chat

  • Live Chat
  • ZenDesk
  • Tolstoy
  • HubSpot


A CRM is important for nurturing leads and customers. A solid CRM allows you to build an online and onsite sales process and helps hold your teams accountable for follow-up and outreach. 

  • Lasso
  • Hubspot
  • SalesForce
  • Follow Up Boss
  • Top Builder
  • Builder Trend
  • Mailchimp

Customer Communications

Customer Communications keep your brand and marketing messages in front of your audience. A professional, on-brand way to track user data and engagement. 

  • MailChimp
  • Constant Contact
  • Lasso
  • HubSpot
  • Pardo
  • Bomb Bomb
  • Loom

Call Systems

Ideal for marketing purposes to track where your calls are coming from, what marketing is working, and what’s not. Also, a great training tool for your sales teams to be able to listen to real live calls and provide feedback for continuous improvement. 

  • CallRail
  • Ring Central
  • AirCall

Social Media

An opportunity to have more real-time updates and have a presence on a platform where you can share your brand voice and stay in front of people during their new home search. 

  • Hootsuite
  • Sprout
  • HubSpot
  • Sprinklr

Virtual Tours/Staging

Content is key and buyers expect it. Helps people overcome the objection of needing to see or walk through a model. These visualization tools can help convert prospects sooner! 

  • Box Brownie
  • Matterport 
  • Anewgo
  • Outhouse


These are the sites you need to be showing up on to capture in-market and captive audiences. 

Lead Generation

  • Zillow
  • Realtor.com
  • BDX
  • Anewgo


A life-changing convenience for your customer. No need to wait for sales staff or miss an opportunity. 

Get them in your homes sooner. 

  • U-Tour
  • Nter Now

Customer Surveys

The most efficient and professional way to share positive feedback. Survey feedback leaves an impression on potential prospects, providing referrals, recognizing internal team members, and showing continuous improvement.

  • Guild Quality
  • Avid Surveys
  • Survey Monkey
  • Google Forms

Bonus Tools

  • NoviHome
  • Atlas RTX
  • Envision Online Design Studio

Here at Group Two, we specialize in connecting builders with buyers. With a complete range of strategic, creative, and technical capabilities, we can use our decades of experience and dedication to the new home sales and marketing industry to help you become a sales and marketing leader! Connect with us to create your plan for 2023

Written by: Alexis Udine 

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